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Increase Patient Flow through Beat the Rush Promotion

During this vital time, you’ve told us that patients remain the priority for your practice and we’re committed to amplifying the importance of eye care to VSP® members.

Ensuring patients book their exams with you prior to the end-of-year rush is critical to a smooth patient experience, strong staff engagement and meeting your practice goals. To support this, we’re happy to introduce the “Beat the Rush” campaign and rebate*.

Through this campaign, VSP members are encouraged to schedule an eye exam now at practices participating in the Premier Program before the end of November. To ensure members use their benefits now, we offer a robust rebate—up to $100**—that is redeemable exclusively at Premier Program locations like yours.

By taking advantage of the “Beat the Rush” rebate, VSP members can earn up to a $100 Prepaid Mastercard when they purchase eligible products from a Premier Program location. This offer can be combined with other offers and is at no cost to your practice. It’s another tool in your patient engagement toolkit, and you have the ability to promote this offer directly to your patients.

Leverage this program by accessing resources in your dedicated My Marketing Team “Beat the Rush” toolkit today. Engage patients by posting ready-to-use promotional social tiles on your practice’s Facebook page. Additionally, let your patients know they can access the promotion overview to download the form, bring to your office for signature, and then submit for reimbursement.

Additionally, starting in September 2020, a national member marketing campaign is working to drive patients into Premier Program Private Practice locations where they can utilize the Perfect Pair rebate to maximize their benefits. Members will see emails, social media posts, direct mail, digital ads, and more to encourage them to schedule their appointment with a Premier Program Private Practice and beat the year-end rush to utilize their benefits.

*Promotion sponsored by Plexus Optix, Inc.