Marketing to Hire Stellar Staff

Learn how practice branding can attract and retain both patients and employees


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Marketing isn’t only to get patients in the door; it's also crucial for attracting the right candidates to fill open positions and retain great employees – something top of mind for many practices dealing with staff shortages these days.  

Hear from VSP Global Ambassador Dr. Annette Webb and My Marketing Team in a new Premier Academy360 on-demand webinar offering tips to brand your practice for both patient and employee acquisition and retention. Dr. Webb recently expanded her practice, Webb Eyecare, and shares her insights on rebranding and why she’s “only as good as [her] staff” and “truly believes [her] employees are [her] brand champions”.

Learn more about practice branding and other seasonal marketing topics in our new Quarterly Optical Marketing Playbooks. Download them here!

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