Marketing Toolkit

Leverage these complimentary marketing resources from My Marketing Team to stay connected with your patients.

Marketing Toolkit

Leverage these complimentary marketing resources from My Marketing Team to stay connected with your patients.

My Marketing Team COVID-19 Resource Kit

In these uncertain times, it is important that practices stay connected with their patients and the community. With My Marketing Team, brought to you by the VSP Global Premier Program, doctors have access to complimentary recommendations and useful resources in a convenient digital toolkit that is aimed to help practices stay connected with their patients during the COVID-19 crisis and beyond. Whether a practice is temporarily closed, offering limited services, or open normal business hours, this toolkit provides marketing resources, social media posts, and digital signage to help practices engage with their patients and provide updates on services.

Marketing Resources by Topic

Practices like yours have told us they are looking for marketing materials to promote telemedicine, eye health, overall health, and practice updates during this time. Have an additional content idea that your practice is looking for? Reach out to us here.

As practices transition to reopen, the VSP Global^® Premier Program is focused on delivering tangible tools and resources to make a practical difference for network practices navigating COVID-related changes, supporting a safer environment for staff and patients, creating more opportunities for patient engagement, and driving patient access. Our newest offering, the Premier Program Reopening Resource Guide, is a robust, online reference your practice can use immediately. Download now.

Additionally, the Roadmap to Reopening guide has been created based on doctors’ concerns about reopening safety protocols and procedures. This resource provides provides tips, suggestions, and best practices to protect the health and safety of doctors, patients, and staff. Download now.

COVID-19 Marketing Best Practices

Stay connected. Consider sending out weekly emails and a couple of social media posts throughout the week to check in with your patients and share updates.
Communicate. What is your practice doing to help prevent the spread of COVID-19? Communicate this with your patients or consider sharing tips for small businesses in a local news publication.
Share your status. Communicate that you are open, temporarily closed, or have adjusted your practice hours. Leverage the complimentary My Marketing Team social media graphics below for quick and easy sharing.
Services available. Let your patients know what services are still available to them. This includes contact re-ordering, purchasing frames, telemedicine, or emergency services.
Gain knowledge. Leverage virtual learning opportunities on topics ranging from marketing to telemedicine.
Stay calm, we are in this together. Reach out to My Marketing Team with any questions. We are here to help.

Read more about staying connected to your patients digitally here.

Telemedicine Services

Leverage these telemedicine strategies, marketing resources, and webinars that you can apply to your practice now.

Optometry & Telemedicine During COVID-19 Webinar
Listen in to VSP Ventures’ Phernell Walker, MBA, ABOM, Mary Anne C. Murphy, OD, VSP Global Board Vice Chair, and VSP Product Manager Samantha Ramirez as they dive into the topic of telemedicine in this webinar presented by Premier Academy360™.

Download Telemedicine Marketing Materials

Supporting Patient Needs

Resources for VSP Vision Care Members
VSP Global is keeping members informed through various communication channels. View and share the below resources with your VSP members.

Keeping Patients Informed

Download Patient Needs Marketing Materials

Health and Wellness Reminders

Small reminders can go a long way. Share best practices and tips for staying healthy.

Download Health and Wellness Marketing Materials

Customized Printed Materials

All VSP network doctors can print personalized door signs and direct mail postcards at a discounted price with free shipping. Customize your COVID-19 signage with your practice logo and contact information.

Get started today!

Eyewear Resources

Marchon and Altair have pulled together a collection of eyewear resources that highlight imagery and videos from some of the leading eyewear brands for your practice to share via email and social media, brand training presentations including quizzes and answer sheets, and other important brand portfolio information. Peruse at your convenience for opportunities to maximizing your practice’s eyewear options.

Find them here

Social Media Content Calendar

Check out this social media content calendar to give your practice content ideas to share with your patients via social media. Quick tip: Consider your audience. What are some things your patients want to know about? Roll out a quick survey on social media to gather your patients’ needs.

Download Here