5 Tips to Promote Your Practice’s Grand Opening

Promote a grand opening like a marketing pro


5 tips to successfully promote a grand opening:

Set your website live a month before you open. Having an online presence is important in the beginning stages of starting a business. Potential patients will look for a website they can visit to learn more about your practice. Claim your Yelp and Google My Business listing and optimize with photos, etc. Learn more about Google My Business and Yelp here.

Check-out the competition. Learn about other practices in your area. Assess their social media presence, Google search results, website layout, and more. Understanding what others are doing in your neighborhood to stand out can help you develop your competitive edge.

Introduce your practice. Meet with local organizations and build neighborhood connections. Look at securing a booth at a farmers’ market or community event to promote your new practice.

Post on social. Post a count down before doors open on social media to generate buzz. Follow and interact with local businesses in your area on social media. Share that you are opening a new practice and look for ways to partner. Invite followers and local businesses to your grand opening.

Make it a party. Pass out flyers and announce on social media that you are hosting a grand opening for your practice. On the day of opening, pass out beverages and small bites to make the experience welcoming. Showcase the frames you have in office on social media and to visitors checking out the new business.

Film a "meet the staff" video series. Introduce staff members and humanize your practice on social media. Have staff members share fun facts about themselves and what they do at your practice. This can help encourage consistent and engaging content early on. Encourage your staff members to share the videos on their own social media and tag your practice.


Get social.
Download this graphic and use the recommended copy to engage through social media. Or, better yet, customize the post to fit your practice’s new styles and specials. Don’t forget to add your practice phone number and city or neighborhood hashtags so patients can find you and schedule their annual eye exam!  

Recommended post: Stop by and say hi! There is a new eye health expert in the neighborhood. We are pleased to announce our grand opening. We can’t wait to meet you. Book an eye exam and see our great selections of frames.

Send an email.
Download and send this email graphic using your patient engagement platform.