Keeping up with COVID-19 Precautions

Since March of 2020, your practice has been focused on how you can help keep your patients safe from COVID-19 while providing them with the best optometric care.  COVID-19 health and safety precautions are still very relevant, consider updating the signage in your practice and refresh your team on best practices.   

Here are some of the helpful COVID-19 marketing resources we have created for you:  

• COVID-19 Marketing Toolkit: Your home base for complimentary marketing resources that will help you stay connected with your patients and downloadable graphics to inform them of the protocol in your practice 
• Customized print materials: Signage, decals, and postcards through Staples that you can personalize with your practice information and logo.  These signs include graphics letting your patients know that masks are required at all times in your practice. 
• How has COVID-19 shaped the patient experience? Download this infographic to learn more about creating a data-driven marketing strategy.  
• Best practices for COVID-19 safety signage. Find tips for where to place signage in your practice to maximize safety protocols.  
• Communicating contact lens safety to patients during COVID-19. How to educate your patients on proper contact lens usage and a newsletter template you can send to help.  
• Frame board management best practices with COVID-19 in mind. Re-evaluate and implement changes in your display that can help increase profitability.