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Reopening 101: Promoting Your Safe Practice

Tips for marketing new safety measures in your office

With your practice reopening its doors, it is important that you are effectively communicating your safety measures. Your patients are looking for reassurance they are entering a safe and sanitized practice. Reference the VSP Premier Program Roadmap to Reopening and Reopening Resource Guide and  consider following these additional tips to help them feel comfortable visiting your office again:

  • Post safety signage. Use this infographic for inspiration on where you should display safety signage around your practice. My Marketing Team has provided a gallery of additional signage options here that can be printed and shipped directly through Staples Business Advantage at a discounted price.
  • Share a photo wearing your PPE. Post photos on social media of you and your staff wearing Personal Protective Equipment to remind your followers of the steps your practice is taking to protect its staff and patients. Check out the details of our PPE social media contest below using the hashtag #ODOpen!
  • Host an Instagram Live tour. Take your followers on a live walkthrough of your practice and cover all the safety measures that have been employed. Find more tips for hosting an Instagram Live here.
  • Send out an email or text update. Using your patient engagement tools, such as Solutionreach or Weave, send out an email or text with information on your practice’s enhanced safety measures. Ensure any significant changes to your patients’ appointment experiences are communicated clearly in your messages.


Let your patients know about your new in-office safety measures on social. Share a photo or video on your practice's Facebook page and tag @VSPProviders by June 29 for a chance to win! Want to enter from your Instagram account instead? Tag your post with #ODOpen to enter the sweepstakes. 1

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