All Eyes on Fall

Spice up your patients’ fall wardrobe with new eyewear

With summer coming to an end, it’s time to embrace the cooler temperatures and showcase new fall eyewear perfect for cozy styles. We’ve come up some fun promotional tools you can use this season to spice up your patients’ style.  

Host a virtual fashion show. Go on Facebook live or prerecord an eyewear fashion show showcasing all the new frames you have in your practice. Be sure to pick out a variety of styles, include the style number, and try them on describing your favorite details about each frame.  

Create a gift guide. Fall is the start of the holiday season and a perfect time to create gift guides for your patients. Create different gift guides that match frames to various styles and age ranges. Consider releasing a new gift guide every couple of weeks on your social media to keep things exciting! 

Participate in local events. With different holidays like Labor Day and Thanksgiving around the corner, there are many opportunities to participate in outdoor festivals or local races. By having a physical or virtual presence at these events, it’s a great way to showcase your business and potentially attract new patients. Be sure to have fun giveaway items with your practices’ information so they can call to book an appointment.


Get Social.
Help your patients learn! Download these graphics and use the recommended copy to engage through social media. Or, better yet, customize the posts to fit your practice’s new styles and specials. Remember to add your practice phone number and city or neighborhood hashtags so patients can find you and schedule their annual eye exam!

Recommended post: Check out the newest styles to fall in love with here at our practice! Stop by or schedule an appointment to see our latest arrivals. #FallFashion #FallFrames #SeasonalStyles #Eyewear