All Eyes on Fall

With summer coming to an end, it’s time to embrace the cooler temperatures and showcase new fall eyewear perfect for cozy styles. We’ve come up some fun promotional tools you can use this season to spice up your patients’ style.  

Host a virtual fashion show. Go on Facebook live or prerecord an eyewear fashion show showcasing all the new frames you have in your practice. Be sure to pick out a variety of styles, include the style number, and try them on describing your favorite details about each frame.  

Create a gift guide. Fall is the start of the holiday season and a perfect time to create gift guides for your patients. Create different gift guides that match frames to various styles and age ranges. Consider releasing a new gift guide every couple of weeks on your social media to keep things exciting! 

Participate in local events. With different holidays like Labor Day and Thanksgiving around the corner, there are many opportunities to participate in outdoor festivals or local races. By having a physical or virtual presence at these events, it’s a great way to showcase your business and potentially attract new patients. Be sure to have fun giveaway items with your practices’ information so they can call to book an appointment.