Make the Most of Open Enrollment for Your Practice this Season

Encourage your patients to choose you for open enrollment

Let’s get covered! Open enrollment is the perfect time to remind your patients to select VSP® vision insurance, so they can continue their eye care with you and come back for their next annual eye exam. Share the marketing campaign below to remind your patients to enroll today. 

Here are a few talking points if your patients have questions during open enrollment season:  

Do I need coverage? Yes, vision insurance isn’t just for people who wear glasses. Annual eye exams are an important part of maintaining overall health, even if you don’t notice any vision problems.  

What’s a doctor network? When a patient sees an in-network doctor, they will receive more from their vision coverage. They can count on low out-of-pocket costs, as well as exclusive offers on contacts, sunglasses, lens enhancements, and more.  

How do I use my VSP benefits? Getting started is easy. After you enroll for VSP Vision Care with your employer during open enrollment, you can create an account on Personalized plan details and eligibility are at your fingertips. Then, call us to schedule an appointment. We’ll take care of the insurance authorization for you.   

Where can I learn more about open enrollment? VSP makes open enrollment easy. You can visit for resources to help make your decision or re-enroll this year.


Get Social.
Social media is a fantastic way to stay connected to patients. Marketing open enrollment is a quick and effortless way to keep your patients coming back year after year. Help get your message across by using the post below Better yet, customize the post to fit your practice’s new styles and specials. Remember to add your practice phone number and city or neighborhood hashtags so patients can find you and schedule their annual eye exam!

Recommended post: It’s #OpenEnrollment time! Enroll in your VSP Vision Benefit today. Then call us to schedule your annual exam and get the most out of your vision coverage with low out of pocket costs and exclusive VSP member-only offers. #EyeHealth