Help Uninsured Patients Get Vision Coverage and Keep Your Ad Payments Before the Year Ends


The end of the year will be here before we know it, so now is the time to educate uninsured patients enrolled in a VSP® Individual Vision Plan (IP). These plans provide coverage for the whole family for as low as $13/month.

Did you know that the IP Doctor Program website has a new home on the VSP Provider Hub? You’ll now be able to find brand new website ads and other marketing resources to help promote the Individual Plans to patients in the same location as other VSP resources.

If you’re part of the IP Doctor Program, be sure to update your practice’s website with a new VSP Vision™ ad. Beginning October 28, all IP website ads with the old VSP Global branding will no longer track referrals which means you won’t receive advertising payments. If you are part of the VSP Individual Vision Plans Doctor Program, you can earn advertising payments when you educate patients about Individual Plans. When a patient clicks on your VSP Individual Plan website ad and lands on the application page of*, your practice will earn an advertising payment. As a practice participating in the VSP Vision Premier Program at the Platinum or Gold levels, you’ll earn $8 ad payments, and all other network practices earn $5 ad payments.

Learn more about the VSP Individual Plans Doctor Program here.

*Purchase of a VSP Individual Plan isn’t required to receive the advertising payment. You must be a member of the VSP Individual Plans Doctor Program and have an active IP website banner in place to earn advertising credits.


Get social.
Download these graphics and use the recommended copy to engage through social media. Better yet, customize the post to fit your practice’s new styles and specials. Remember to add your practice phone number and city or neighborhood hashtags so patients can find you and schedule their annual eye exam!

Recommended post: End the year right with affordable vision coverage with a VSP Individual Vision Plan. Learn more about the program here [INSERT UNIQUE LINK] and how you can get vision coverage for as low as $13/month.

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