Premier Program Delivers More for Private Practice


We're committed to private practice! With new and exciting enhancements for the Premier Program just around the corner, VSP Vision Care is more committed than ever to deliver more patients, more value, and more opportunities for private practices participating in the VSP Global Premier Program. 

In an effort to deliver even more new patients to Premier Private Practice locations, we've invested in a national advertising campaign to highlight the differentiated patient experience that practices like yours deliver. 

Television & radio spots. More than 294 million total campaign views.

Outdoor advertising. More than 134 million views.

Social media. More than 4.6 million views.


As the national Premier Program advertising campaign runs with the goal of delivering new patients to Premier Program private practice locations, what can you do?

Share the above commercials on your social media. Download any of the following assets below and share them across your social channels.


Did you know VSP marketing promotes Premier Program private practice locations directly to members?

VSP members have spoken, and their preference is private practice for eye care. In a recent survey of VSP members, 75% of members said they prefer private practice for their eye care needs.

VSP Vision Care marketing efforts to support Premier Program private practice locations include:

An Engaging Experience on The go-to resource for 90 million members to find a doctor with more than 441.6K page visits a month. Premier indicated practices stand out with the Premier Program banner.  

Direct mailers, emails, and advertisements. Communications sent to members encouraging them to use their benefits at a Premier Program Private Practice to unlock exclusive savings. 

Benefits fair and open enrollment materials. 3 million marketing materials distributed at an average of 12K benefit fairs per year. 

How can you leverage these efforts in your practice?  

Market your practice to your patients. Share the national ads on your website and social media to promote your involvement in the Premier Program to potential patients.

Online appointment scheduling. Drive patients to your practice with one click on your VSP Find A Doctor directory. Need help? Follow this step-by-step guide.

Enhance your Find A Doctor Profile. Keep your VSP Find A Doctor Directory up to date with easy-to-use links.

To make it known that you are a Premier Program location and share the campaign with your patients, log into your Hootsuite account to schedule and post either of our national ads to your social media. Missing a Hootsuite account? Practices participating in the Premier Program can request a complimentary account here.