February 26-27, 2021

When times were uncertain, optometrists were unwavering in their commitment to their patients.
It is their time to be recognized.

2020 was a year unlike any other and we honor Private Practice doctors’ dedication as they navigated uncharted territory while also looking forward to achieving their practice goals now and into the future. The VSP Global Premier Program annual meeting, SHiFT,  provides complimentary resources to support their journey to continued success.

honoring resilience

Attendees Can Access:

  • Peer to peer networking
  • World-renowned keynote speakers
  • Practice-enhancing Premier Program updates
  • New education, including COPE approved, complimentary continuing education
  • Exciting promotional offers from Premier Program Partners and lines of business

A must-see, exclusive event, SHiFT is designed to support Premier Program Private Practices with the tools needed for 2021 and beyond. Please email shift@vsp.com with questions.

Keynote Speakers

Magic Johnson

Earvin "Magic" Johnson

NBA Legend, Chairman and
CEO of Johnson Enterprises

As one of the greatest players in the NBA of all time, and a successful business owner, Earvin “Magic” Johnson shares his approach to success. Learn how Mr. Johnson moved from challenges to triumph, and how he cultivated resilience throughout his career in the NBA and his entrepreneurial journey.

Simon Sinek

Simon Sinek

Renowned Leadership Expert, Author and Optimist


Simon Sinek is known for being an unshakable optimist who believes in a bright future and our ability to build it together. With insights from his new book, “The Infinite Game”, Simon showcases how business leaders who embrace the concept of “the infinite game” vs the “finite game” have the resilience to thrive where others fail.

Jackie Freidberg

Jackie Freiberg

Business Owner, Entrepreneur and
Best-Selling Author

Jackie Freiberg is a top keynote speaker, international best-selling author, and regular Forbes contributor. Jackie is dedicated to helping leaders create places where the best people can do their best work to make the world better. Recognized as one of the “Top 30 Best Minds of Leadership,” Jackie is one of the most sought-after business speakers in the nation.

“Private practice landscape is changing fast and VSP is there to help us stay competitive.”

– SHiFT19 Attendee