VSP Ambassador Program

Your peer-to-peer resource for all things VSP.

VSP Ambassador Program

Your peer-to-peer resource for all things VSP.

VSP Ambassadors work closely with other VSP network doctors to elevate ideas and opportunities to deliver value to private practice doctors, and provide feedback that shapes solutions to support the long-term success of the profession. Additionally, VSP Ambassadors share VSP updates and resources with peers, acting as a resource to help answer questions about VSP Vision policies, products, and services.

Meet Your VSP Ambassador

Questions about VSP Vision policies, products, or services? Your local VSP Ambassador is here to help.

VSP Ambassadors are located throughout the country and represent their state or region. Click below to find your nearest Ambassador and their contact information. If your state does not have an Ambassador, you may reach out to the Ambassador in a nearby state.

Interested in becoming a VSP Ambassador?

The annual application window is now open through June 30.

Review the preferred qualifications and complete the interest form at the bottom of the page.

Thanks for your interest!


Preferred Qualifications: 

  • Five or more years post-graduation
  • Private-practice doctor-owner 
  • A VSP network doctor in good standing with VSP Vision Care 
  • Well-connected within the profession  
  • Accessible to VSP Vision and others in the industry  
  • Participating in the Premier Edge (Gold or Platinum level) 
  • Ability to exercise discretion and independent judgment 

Get to Know VSP Ambassador Frank Barnes, OD

Frank Barnes, OD, shares how the Ambassador program is beneficial to VSP network doctors and explains why he decided to become an Ambassador in his state of New Jersey.

Why become a VSP Ambassador? Hear from a few of our current Ambassadors:

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Robert Bass, OD, FAAO

    “My role as a VSP Ambassador is to be a conduit of VSP knowledge to network doctors and back to VSP with questions and opinions from my peers. In this role, I like being the first to know about enhancements to VSP plans that affect practices and patients. After new information is delivered, I like having direct contact with VSP staff to get member doctors questions answered and pass on their favorable or unfavorable opinions. I've enjoyed collaborating with Ambassadors from all 50 states, with VSP staff and network doctors so much so that I have continued in this role for over 35 years.”

Annette Webb, O.D.

    "As an ambassador, I have been most honored to come in contact with some really impressive ODs and industry leaders across the nation. This role has allowed me invaluable interaction with brilliant minds in Optometry that I would not have otherwise obtained, especially secluded in my own practice. Optometry attracts the most giving, kind-hearted, and servant-driven people to its profession. My role as an ambassador has reminded me why I'm incredibly proud to call myself an Optometric Physician!"

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Bryan Heitmeyer, OD, MBA

    “As a VSP Ambassador I am able to share information from colleagues in my state directly to VSP.  I also provide VSP with guidance that shapes programs and resources that help doctors find success as network providers.”

Interest Form

All fields are required unless noted.

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