Take advantage of patient promotions Did you know that VSP markets to 88 million members1, encouraging patients to visit participating practices through targeted member communications including emails, social media, direct mail, and exclusive member offers focused on keeping purchases in participating practice locations? Starting this month, a national member marketing campaign is working to encourage even more patients to visit Premier Program locations. Encourage your patients to be on the lookout for these new promotions that include email, social media posts, direct mail, and digital ads, which encourage patients to schedule their regular eye exam and utilize their VSP benefits at a practice like yours. Here are some examples!
If you are a location participating in the Premier Program, encourage your patients to take advantage of the “Beat the Rush” rebate with greater incentive to utilize benefits now – all geared to helping patients take advantage of their eye care benefits before the end of the year rush. With this offer VSP members can earn up to a $100 Prepaid Mastercard® when they purchase eligible products from a Premier Program location. This offer can be combined with other eligible offers, like the Extra $20 and Extra $40 promotions, and is at no cost to your practice. Explore the “Beat the Rush” provider toolkit here.
Make it easier for patients to find you Want to help new patients find you faster? Patients that visit the vsp.com Find a Doctor directory are 2x more likely to select a location featuring the Premier Program banner. Did you know that over 3 million visitors a month use vsp.com? Promote your practice with an enhanced directory listing on vsp.com and if you activate the Online Appointment Scheduler link, patients can instantly choose an appointment time and be added to the books. Learn more about the Premier Program here.
Market what makes your practice unique Take advantage of My Marketing Team, an exclusive benefit designed for practices participating in the Premier Program. Activate your marketing with curated campaigns, exclusive promotions, and social media management to best support your growing and evolving practice. Create an amazing patient experience and recover more quickly by turning business challenges into success drivers with resource toolkits and catered consulting offered by My Marketing Team. Now more than ever, it is time to ensure patients know about the safety, value, and convenience they can get at your practice. Retain patients and grow your practice Start educating patients about VSP Individual Vision Plans on your website, social media pages, and in your practice, and receive an advertising payment when a patient clicks on your ad and lands on the application page or calls and mentions your practice name. It’s that simple! Practices with Platinum and Gold status in the Premier Program earn a $20 advertising payment while practices with Silver status and all other network practices earn $5. Sign up now at VisionPlansDr.com. Instant enrollment is also available through your website ad or when patients call 855.926.8877. Reach your practice goals In these times, it is critical to look at all the ways you can amplify your practice’s success through taking advantage of the resources at your fingertips. Your practice grows by offering steady and consistent experiences to your patients, and a consistently full practice helps keep staff engagement high. The Premier Program can help you achieve these goals and so much more. Learn more here.
1. VSP Global Support Facts, updated 03/30/2020 2. Purchase of a VSP Individual Vision Plan isn’t required to receive the advertising payment. You must be a member of the VSP Individual Vision Plans Doctor Program and have an active IP website banner in place to receive advertising credits.