Marketing Resources

Patient Social Tiles and Diabetes Risk Test Help Promote the Importance of Eye Exams

American Diabetes Month is only days away. This is the perfect time to highlight your commitment to care for your patients living with or at risk for diabetes.

Posted: October 26, 2022

Category: VSP Vision Care

The impacts of diabetes on the American population can’t be ignored.

More than 37 million American adults are living with diabetes and 1 in 4 don’t know they have it.¹

An estimated 96 million U.S. adults—more than 1 in 3—having prediabetes, and more than 8 in 10 of them don’t know they have it.¹

Diabetic retinopathy is the most common diabetic eye disease and a leading cause of blindness in all American adults and the prevalence of diabetic retinopathy is predicted to increase by nearly 50% by 2030.²

The National Eye Institute estimates that 95% of vision loss associated with diabetes can be prevented with an annual eye exam and appropriate follow-up care. That means it’s increasingly more important to keep talking with your staff and patients about the connection between diabetes and eye health.

In addition to the efforts your practice makes to demonstrate the value you bring to these patients, VSP^® will be backing you with a robust lineup of marketing efforts throughout November. This will include social media campaigns, industry outreach, and VSP member communications underscoring the connection between diabetes and eye health and encouraging patients to schedule an eye exam with their VSP network doctor.

Looking to get in on promoting this important message to your patients in November?

Spread the word to your patients through your website and social channels with these eye-catching diabetes fact tiles.
Encourage patients to take the 60-second diabetes risk test, available at vsp.com/risktest, and schedule their eye exam with you.

Visit vspeyeondiabetes.com for education and tools for you and your staff and resources to use with your patients.