Marketing Resources

Celebrate National Sunglasses Day in Your Practice

Tips for educating your patients on the importance of sunglasses

Posted: June 25, 2020

Categories: Marketing 101 Patient Engagement

National Sunglasses Day is on Saturday, June 27th. With more people opting to be outdoors, this is a great opportunity to educate your patients on the importance of wearing sunglasses anytime they head outside. Use this holiday as a chance to raise awareness about how important UV- protected sunglasses are for eye health.

Consider these ideas to highlight National Sunglasses Day in your office:

Run a promotion. Markdown your shades in the days leading up to National Sunglasses Day. Be sure to share important sale information on social media with photos of promoted frames, as well as any current safety protocols in your office. We have provided frame board management best practices here that focus on creating a safe and elevated shopping experience during COVID-19.
Virtual trunk show. You may have patients that are still hesitant to visit the office—this makes hosting a virtual trunk show a great option that can still be personalized. Showcase your sunglasses and give viewers the ability to ask questions about frames, sizing, or get style recommendations from your staff! Any live video platform can be used for your trunk show—check out these tips for creating eye-catching video content.
Instagram Live happy hour. Invite your patients and social media followers to a virtual happy hour on Instagram Live to celebrate the day. Consider interviewing your OD about the importance of sunglasses, holding a Q & A, fun trivia, or raffling off prizes for your viewers! Find more information on how to host an engaging Instagram Live here.

Promote overall health benefits of sunglasses. Along with protecting the eyes from harmful UV rays, educate your patients on anti-reflective lens coatings with antibacterial technology. Protecting their eyes from the sun as well as harmful bacteria is a win-win for your patients. You can read more about antibacterial lens coating here.

For more information on exciting developments in eyewear, check out the Eyewear Resources page.