My Marketing Minute

Want to save valuable time on your practice marketing? Check out these short videos for a few easy steps to leverage Premier Edge Marketing Support content now.

My Marketing Minute

Want to save valuable time on your practice marketing? Check out these short videos for a few easy steps to leverage Premier Edge Marketing Support content now.

Attracting VSP Patients—Part 1: Using the Premier Edge Logo

Ensure your patients get the most out of their eye care experience, all at one convenient location—YOURS! If you’re a VSP Premier Edge Platinum- or Gold-level practice, YOU can offer an even more remarkable experience to your patients, including exclusive VSP® patient rebates and savings, a worry-free eyewear guarantee, and so much more!

The Beginner’s Guide to Google Business Profile

Google Business Profile is a robust marketing tool that includes website analytics and information on how patients are finding you. You can this tool to increase your visibility on Google Search!

Practice Marketing Tips: Back-to-School Marketing

Promote scheduling back-to-school eye exams to your current and potential patients with these tips.

Sun-sational Marketing Tips for Your Practice

Encourage patients to help keep their eyes healthy and safe by wearing UV-protected sunglasses every time they head outdoors.

Practice Marketing Tips: National Eyewear Day

June 6 is National Eyewear Day! We can all use a reminder of just how important eye health is and how the right eyewear can improve not just our vision, but our overall health. Watch for three marketing tips to celebrate national eyewear day in your practice.

Marketing Your Services: Eye Emergencies

Ensure that your patients are aware your practice offers services related to addressing eye emergencies!

Avoid the Blue Light Blues: Practice Marketing Tips

From the living room to the board room, we rely on our devices to stay informed, connect with others, attend classes, and in many cases, earn a living. As you know, most of these devices emit blue light, and blue light exposure may contribute to digital eye strain.

Three Reasons to Get on LinkedIn Now

LinkedIn is so much more than a hiring tool! It's a great channel to promote yourself and your practice.

Optimizing the Patient Journey

Did you know that the customer experience you create is also considered marketing? That’s right—marketing isn’t just social posts, emails, and signs. We’re here to help you create the best experience for your patient from start to finish.

The Beginner’s Guide to SEO

SEO stands for Search Engine Optimization. This helps improve the visibility of your website, so it shows up better in search engines like Google. After watching this video, you’ll have a very clear understanding of SEO and easy steps you can implement right away.

Tips to Enhance Your Patient Newsletter

Nearly everyone uses email! In fact, 92% of adults online use email, with 61% using it daily. By including useful content in your newsletters, you can brand your practice as the go-to eye doctor in your area.

How to Make Your First Viral-Worthy TikTok Video

With one billion monthly TikTok users, let’s face it, we all need to jump on! Don’t know where to start? No worries, we’ve broken down all the steps you’ll need to make your TikTok debut.

Why you need to start creating video content NOW

Did you know that: 72% of customers in an online survey said they would rather learn about a product or service by watching a video? In fact, 84% of people say they’ve been convinced to buy a product or a service from a brand’s video. You heard that right! The numbers don’t lie, and video content is becoming extremely popular. Here are four reasons your practice needs to start creating video content.

Simple Hiring Tools to Make the Recruiting Process Easier

Here are 4 marketing tips to help you attract awesome candidates.

Ace the New School Year with these Marketing Tips

Gear up your practice for the school year and start talking about back-to-school eye health and eyewear with your patients.

Managing Your Online Reputation

With 80% of prospective patients using online reviews to choose a new provider, it's important for practices to respond to these reviews and show they care about patient feedback.

Help Your Practice Shine for National Sunglasses Day

June 27 is National Sunglasses Day! With people spending more time outdoors, use this day as a reminder to wear sunglasses. Here are some fun ideas to keep the celebration going during the month of June.

Choosing the Right Social Media Channels for Your Practice

There are many social media platforms you can use and sometimes it’s hard to know where to start. Learn about our three favorite social channels with tips to help build your online community.

Top In-Practice Branding Tips

The My Marketing Minute series is back with four top tips to help you reset, reimagine, and represent what makes your practice unique through your “brand.”

Five Ways to Enhance the Patient Experience on Your Website

Your website is your digital storefront and often the first introduction to your practice's brand. Watch this short video for 5 marketing tips to boost your online presence.

How to Use My Marketing Team Campaigns

We're excited to launch a new video series with quick marketing tips to help your business thrive. Learn 3 ways your practice can successfully leverage My Marketing Team campaigns.

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