Premier Edge > Marketing Support > Promotions > WestGroupe Back-to-School Marketing Resources
Superflex® Kids invites you into a dreamy, whimsical world where imagination takes flight. Head in the Clouds, the 2026 eyewear campaign, carries you through a day of limitless exploration.
Set against a bright sky of endless blue, the campaign unfolds in a soft, immersive space shaped by drifting clouds. As children wander through this dreamscape, the line between reality and imagination begins to blur. Their play fills each moment with joy and freedom, revealing curiosity, confidence, and self-expression, while every discovery shimmers through the eyes of a child filled with wonder.
Lightweight, comfortable, and flexible, the new collection moves with every jump and reach, letting children play freely, while dreamy, vibrant colors and playful patterns, signature to Superflex® Kids’ design DNA, bring each frame to life.
View the 2026 Superflex Kids lookbook here.
Interested in adding Superflex Kids® to your frame board? Contact your local WestGroupe sales representative or email sales@westgroupe.com. New account Premier Edge promo – buy 24 frames, get 12 free.* Learn More *Terms and Conditions apply
Download these graphics and use the recommended copy to attract new and returning patients through social media. Better yet, customize the post to fit your practice's brand and specials. Remember to add your practice phone number and city or neighborhood hashtags to patients can find you and schedule their annual eye exam!
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