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ZEISS Back to School Marketing Resources
Exposure to blue light affects many different types of patients. DuraVision® BlueProtect UV is a blue light lens coating specifically developed for patients who spend a lot of their time indoors and are exposed to blue-violet light from LEDs as well as TV, computer, or tablet screens. ZEISS' blue light coatings for eyeglass lenses block specific wavelengths of light and can help to relieve the eyestrain perceived by the patients which is typically associated with blue light exposure.
Back to school is a great time to start the conversation around blue light with your patients. Cater your messaging to your patients based on how bluelight affects them and their family.
Audience – Parents
Recommended social media captions:
Audience – young professional/college student