Premier Edge >
Marketing Support >
Four Opportunities to Increase Profitability throughout the Patient Journey
VSP® member offers aren’t just valuable to patients—they can help your profitability as well. Here are some ideas to promote valuable member offers at every step of the patient journey.
Pre-appointment: Let patients know about exclusive offers ahead of time, such as the Extra $40 promotion.
1. Send appointment reminders via text or email prior to their appointment and ask that they confirm. Consider promoting exclusive offers as part of the reminder.
During the appointment: Deliver a great in-office experience and educate your patients on savings along the way.
2. Educate patients throughout the in-office experience, from the waiting room to the exam and the dispensary. Take a few extra minutes to explain the importance of annual eye exams, the services you provide, and the customized solutions you’re offering them. Share the following patient marketing materials and resources:
Post-appointment: Follow up with your patient to ensure their satisfaction with their visit.
3. Share information on the Premier Edge™ Promise via text message or email. The Premier Edge Promise offers your VSP® patients a worry-free eyewear guarantee. If their glasses break, their prescription changes, or they don’t love the glasses they chose, they can replace them at no out-of-pocket expense to your practice.
4. Send a follow-up text or give patients a call once they receive their glasses to ensure they're satisfied. Here are a few ideas to include:
If you have questions or are looking for more ways to improve your patient experience, please reach out to us at firstname.lastname@example.org.