Four Opportunities to Increase Profitability throughout the Patient Journey

Here are some ideas to promote valuable VSP^® member offers at every step of the patient journey.

Pre-appointment: Let patients know about exclusive offers ahead of time, such as the Perfect Pair rebate.  

1. Send appointment reminders via text or email prior to their appointment and ask that they confirm. Consider promoting exclusive offers as part of the reminder.  

• Text message template: We look forward to seeing you soon! Now through June 30, 2023, VSP members can save up to $100 on their perfect pair of glasses and lens enhancements. Learn more: https://bit.ly/perfect-pair-rebate 
• Download Perfect Pair rebate graphics for email, website, and social media.  

During the appointment: Deliver a great in-office experience and educate your patients on savings along the way.  

2. Educate patients throughout the in-office experience, from the waiting room to the exam and the dispensary. Take a few extra minutes to educate them on the importance of annual eye exams, the services you provide, and the customized solutions you’re offering them. Share the below patient marketing materials and resources: 

• VSP Premier Edge benefit brochure for VSP members 
• Worry-free eyewear guarantees are a great way to get patients comfortable trying a new lens enhancement. Share the details here. 
• VSP and Bausch+Lomb contact lens rebate details for your patients 
• Seasonal marketing campaigns (graphics, email templates, and poster downloads) 

Post-appointment: Follow up with your patient to ensure their satisfaction with their visit.  

3. Share the Premier Edge™ Promise via text message or email. The Premier Edge Promise offers your VSP^® patients a worry-free eyewear guarantee. If their glasses break, their prescription changes, or they don’t love the glasses they chose, they can replace them at no out-of-pocket expense to your practice.   

• Text message template: Thank you for your visit! As a VSP member, you’re backed by the Premier Edge Promise - a worry-free eyewear guarantee when you visit a Premier Edge location. Learn more here: https://bit.ly/premier-edge-promise  
• Share this flyer with your VSP patients. 

4. Send a follow-up text or give patients a call once they receive their glasses to ensure they are satisfied. Some ideas to mention: 

• Offer a free eyewear adjustment 
• Request an online review  
• Invite them to refer a friend or family member 
• Promote the exclusive rebate for contact lenses. Text message template: As a VSP member, you can save up to $310 on an annual supply of eligible contact lenses purchased from our office! More details here: https://bit.ly/bausch-lomb-contact-lenses 

If you have questions or are looking for more ways to improve your patient experience, please reach out to us at premieredgemarketing@vsp.com.