Four Opportunities to Increase Profitability throughout the Patient Journey

Marketing tips, templates, and downloadable resources for your practice.


Here are some ideas to promote valuable VSP® member offers at every step of the patient journey.

Pre-appointment: Let patients know about exclusive offers ahead of time, such as the Perfect Pair rebate.  

1. Send appointment reminders via text or email prior to their appointment and ask that they confirm. Consider promoting exclusive offers as part of the reminder.  

During the appointment: Deliver a great in-office experience and educate your patients on savings along the way.  

2. Educate patients throughout the in-office experience, from the waiting room to the exam and the dispensary. Take a few extra minutes to educate them on the importance of annual eye exams, the services you provide, and the customized solutions you’re offering them. Share the below patient marketing materials and resources: 

Post-appointment: Follow up with your patient to ensure their satisfaction with their visit.  

3. Share the Premier Edge™ Promise via text message or email. The Premier Edge Promise offers your VSP® patients a worry-free eyewear guarantee. If their glasses break, their prescription changes, or they don’t love the glasses they chose, they can replace them at no out-of-pocket expense to your practice.   

4. Send a follow-up text or give patients a call once they receive their glasses to ensure they are satisfied. Some ideas to mention: 

  • Offer a free eyewear adjustment 
  • Request an online review  
  • Invite them to refer a friend or family member 
  • Promote the exclusive rebate for contact lenses. Text message template: As a VSP member, you can save up to $310 on an annual supply of eligible contact lenses purchased from our office! More details here: 

If you have questions or are looking for more ways to improve your patient experience, please reach out to us at

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