Solar Eclipse Marketing Resources

Get your practice toolkit and marketing tips

Solar Eclipse Marketing Resources

Get your practice toolkit and marketing tips

Get ready for the total solar eclipse—April 8, 2024 

VSP Vision and Prevent Blindness have partnered to create awareness and anticipation of the coming total solar eclipse visible across North America. During this eclipse, the moon will pass in front of the sun, causing the sun to be blocked entirely and creating a period of total darkness for those in the path of “totality”—a small band stretching from southwest to northeast across the continent.

This special information page makes it easy to prepare for the eclipse and includes fun resources to get the most enjoyment from the event. For information you can pass along to your patients about safely viewing the eclipse, visit the Prevent Blindness Solar Eclipse and Your Eyes resource page.

solar eclipse

Your Solar Eclipse Viewing Toolkit

Download the solar eclipse toolkit! Prevent Blindness has assembled plenty of additional information and activity-based content in their Family Solar Eclipse Toolkit. It’s material designed for your patients, their friends, and families, including: 

  • Eclipse Viewing Party themes and activities 
  • Path-of-the-Eclipse map and tracking details 
  • More eclipse facts and safety precautions 
  • Kid-friendly games, activities, and coloring pages (great for waiting rooms) 
  • Eclipse-themed beverage recipes (yes, for the adults too!) 
  • 21 fun and fact-filled pages

Eclipse Viewing Safety & Marketing Resources

Solar eclipses are fun for all ages, but only when you experience them safely. The good news is there are plenty of online resources and information sheets (linked below) that you can view, print, and share with your patients, each courtesy of Prevent Blindness: 

Eclipse-Readiness Checklist—for you and your patients:

Share the eye safety precautions provided by PreventBlindness.org. 

Discover amazing information about eclipses— it comes straight from NASA. 

Read more fun facts and explore fun viewing activities your patients will love.

Spread the Word:  Tell Your Patients

The Great North American Eclipse of April 8, 2024, will be visible in parts of Mexico, the United States, and Canada. The eclipse path will begin in Mexico and pass through Texas, Oklahoma, Arkansas, Missouri, Illinois, Kentucky, Indiana, Ohio, New York, Vermont, New Hampshire, and Maine before ending in the Canadian province Newfoundland and Labrador.

Start with these social media resources to let your patients and followers know of the upcoming eclipse—especially if you’re in one of the areas listed above! Create your own social posts or look for posts on these channels to share from your own practice accounts: 

Download graphic

Recommended caption: Save the date!  A total solar eclipse will occur on April 8, 2024, and those in Southeast Texas and to the northeast through Maine will have optimal viewing! Visit the Prevent Blindness website for safe viewing tips, fun activities, and more!  https://preventblindness.org/eclipse 

NOTE: If you’re in one of the areas of totality, make sure to mention it! 

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