We're continuing to support our VSP doctors with resources for delivering safe eye care during COVID-19.

TURA

Superior service, exquisite craftsmanship, and innovative designs for every patient.

TURA

Superior service, exquisite craftsmanship, and innovative designs for every patient.

Tura

Exquisite Craftsmanship

Tura's brand portfolio has shapes and styles most desired by patients and can complement any frame board. Take advantage of the offer exclusively for practices participating in the Premier Program.

Tura
Who is Tura?

Since 1938 the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader. 

Gwen Stefani
Gwen Stefani

Check out the behind-the-scenes footage of the photo and video shoot with Gwen Stefani for L.A.M.B. and gx by Gwen Stefani.

Ted Baker
Ted Baker

Ted’s eyewear is unique, refined and trendy but – like the man himself – never dares to take itself too seriously.

Tura
Tura

Inspired by the intricate designs of fine jewelry, Tura eyewear infuses feminine flair with bold beauty. Elegant and expressive, our frames enhance the style of every woman who wears them.

Lulu Guinness
Lulu Guinness

Lulu Guinness’ individual style and irresistible glamour is reflected in the eyewear collection, featuring colorful interpretations of the cat eye shape and Lulu’s signature lips.

EyeVote Winner
EyeVote Winner

Winner for Best Frame Company for 3 years in a row in VM 20/20 Magazine’s Annual EyeVote Readers’ Choice Awards. View winners.

Contact Tura

Contact Tura for more information. Be sure to mention that you participate in the VSP Global Premier Program. Dedicated Premier Program Customer Service line: 800.945.8872 | Email: vsppremier@tura.com