Marketing Resources

Ace Back to School Promotions on Social Media

Get an A+ in back to school eyewear trends and tips to share with your patients

Posted: July 20, 2020

Categories: Marketing 101 Patient Engagement

Believe it or not, the beginning of the school year is just around the corner! Since classes this year will look different, we have provided some ideas to help you promote back to school eyewear for parents and young patients.

Follow these suggestions to kick off the school year:   

Talk about blue light lenses. With many students experiencing some degree of distance learning this year, kids are spending more time than ever on tablets and computers. This extended screen time can lead to digital eye strain; however, lenses with blue light coating can reduce this risk. Post social content about the great benefits of TechShield™ Blue light defense for children, while alerting parents about the negative side effects digital strain can have on the eyes. 
Share anti-fogging tips. Wearing a mask with glasses can be a challenge. Help your young patients avoid the dreaded foggy lenses in school this year and provide tips and tricks on preventing fogging. You can post these tips in an infographic format that can draw the eye on social media. Visit canva.com for additional resources on posting engaging graphics. 
Promote stylish self-expression. Whether kids are in the classroom or on a conference call, give them fun frame styles that pop. Share new eyewear that patients will be excited to show off on their first day of school. Find tips here for creating a safe and elevated shopping experience in your practice.

Marchon / Altair has Kids essentials covered with a variety of opportunities to boost your practice sales and patient engagement.

Marchon Kids Hero-Packs are curated assortments highlighting bestseller and new release styles, each offering a free frame and gift with purchase. We’re sure you agree, at home doing schoolwork and at play, Kids are Heroes all day, every day. Learn more by visiting the Showroom or contact your Marchon sales representative via CS@marchon.com.

Altair’s Draper James Kids and Kilter collections get your young patients ready to excel with kid-approved designs in fun colors that will be a hit wherever the day takes them. Learn more by visiting Altair or contact your Altair sales representative.

DOWNLOAD AND SHARE

Get social.   
Download the Facebook and Instagram graphics, and use the recommended copy to engage through social media. Remember to add your practice phone number and city or neighborhood hashtags so patients can find you and schedule their eye exam.  

Recommended post: Get the kids back to school in style with frames they will love. Call our practice to learn how you can check out our new junior’s styles #backtoschool #bluelight #zoomstyle

Send an email.   
Download and send either email graphic using your patient engagement platform.   

Promote inside your office.  
Download and print either poster to display in your office.