We're continuing to support our VSP doctors with resources for delivering safe eye care during COVID-19.
My Marketing Team >
Marketing 101 >
New on Yelp Let Patients Know You Offer Virtual Consultations
Is your practice active on Yelp? If not, now is a good time to get involved. Yelp just released a new benefit that allows businesses to highlight their virtual service offerings as well as safety precautions in response to COVID-19.1 This feature will help practices showcase telemedicine services and improve patient experience and communication during a crisis. Yelp is one of the most popular crowd-sourced online review tools with over 35 million mobile users per month.2 If your practice isn’t engaged on the platform, consider getting on board now to attract and retain more patients.
Example of telemedicine call out on Yelp. | Image: Yelp
Here are a few reasons to consider highlighting telemedicine and safety services on your Yelp profile:
Example of in-practice safety measures to highlight on Yelp. | Image: Yelp
Establishing your Yelp account is a critical step in capturing business from local web searches. For assistance on creating your practice’s page or updating it to include this feature, visit the Yelp Business Owners Support Center. Remember to update your profile and safety measures regularly, customize it with photos, business hours, and links to your website and social media pages. We also encourage you to use the platform to engage in conversation and acknowledge kind words or resolve negative encounters with your business. And if you haven’t done so yet, please let us know your practice’s current status and update your VSP Find a Doctor Directory listing to indicate if your practice offers telemedicine services here. Learn how to add your Yelp profile to your Find a Doctor Directory listing here.
1. "Yelp now lets businesses list the COVID-19 safety measures they’re taking," theverge.com, https://www.theverge.com/2020/6/16/21291496/yelp-new-coronavirus-safety-tools-business-owners
2. “Fast Facts,” yelp-press.com, https://www.yelp-press.com/company/fast-facts/default.aspx