Don’t Let Your Patients’ Vision Benefits Go to Waste

Use it or lose it! Don't let your patients’ benefits go unused this year. Be a benefit awareness resource. The more a patient understands how to utilize their benefits the more proactive they will become. Consistent messaging on social media can encourage your patients to avoid the December rush and use their benefits sooner- a win-win for everyone!

Motivate patients to utilize their vision benefits in the following ways:

Keep patients informed. Using the email graphic, like the one we have supplied below, put together a strong Frequently Asked Questions (FAQ) list about vision benefits. At the bottom of the FAQ section, list out your office number to connect patients who don't understand what vision benefits they have available with staff members.

Share reminders. Help patients understand that in many cases their benefits won’t be carried over into the new year. Use the content below and in Hootsuite to send friendly reminders to your patients about the deadlines to use their vision benefits. Create social media videos with your staff sharing friendly reminders about vision benefits.

Pump up eye health tips on social media. Consistent messaging about eye health will keep your follower's vision top of mind. Add a call-to-action to each eye health post encouraging followers to schedule an eye exam and before the end of the year. 

DOWNLOAD AND SHARE

Get social.
Download these Facebook and Instagram graphics and use the recommended copy to engage through social media. Or, better yet, customize the post to fit your practice’s new styles and specials. Don’t forget to add your practice phone number and city or neighborhood hashtags so patients can find you and schedule their annual eye exam!  

Recommended post: Use it or lose it! Don’t let your vision benefits go to waste. Schedule an eye exam today. Put your eye health first and see your optometrist before the busy season in December. #useitorloseit #visionbenefits #openenrollment 

Send an email.
Download and send this email graphic using your patient engagement platform.

Promote inside your office.
Download and print this poster to display in your office.