Make Sure Your Practice is SEEN During Open Enrollment

Patients are balancing more life changes than ever this year, so it’s important your messaging breaks through the clutter. Eye health is a large part of overall wellness, so ensure that you are opening your patients’ eyes to the benefits of choosing your practice during open enrollment. 

Here are a few helpful talking points if your patients have questions during open enrollment season: 

Do I need coverage? Yes, vision insurance isn’t just for people who wear glasses. Annual eye exams are an important part of maintaining overall health, even if you don’t notice any vision problems. 

What’s a doctor network? When a patient sees an in-network doctor, they will receive more out of their vision coverage. They can count on low out-of-pocket costs, as well as exclusive offers on contacts, sunglasses, lens enhancements, and more. 

How do I use my VSP benefits? Getting started is easy. After you enroll for VSP Vision Care with your employer during open enrollment, you can create an account on vsp.com. Personalized plan details and eligibility are at your fingertips. Then, call us to schedule an appointment. We’ll take care of the insurance authorization for you.  

Where can I learn more about open enrollment? VSP makes open enrollment easy. You can visit Seemuchmore.com for resources to help make your decision or re-enroll this year.  

Social media is a fantastic way to stay connected to patients. Make sure you get your message across by using the post below. Consider also sharing this video with patients on social or through an email blast to explain how open enrollment works. 

DOWNLOAD AND SHARE

Get social.

Download this Facebook and Instagram graphic and use the recommended copy to engage through social media. Or, better yet, customize the post to fit your practice’s new styles and specials. Remember to add your practice phone number and city or neighborhood hashtags so patients can find you and schedule their annual eye exam!

Recommended post: It’s #OpenEnrollment time! Make your vision and overall health a priority this year. Enroll in your vision benefit with VSP, then call us to schedule your annual eye exam. #eyehealth

Send an email.
Download and send this email graphic using your patient engagement platform.

Promote inside your office.
Download and print this poster to display in your office.