Styles that Sleigh

Promote hot winter frames in your practice this season

Help your patients sleigh this season with stylish new frames. Check out these tips to get your practice and patients ready for winter:

Gift Guides. Don’t hibernate on holiday gift guides! They are all over social media right now so it’s a great time for your practice to get involved. You can even make it into a fun activity for your office staff and let everyone pick their favorite frame to include in the gift guide. When it’s ready to go, share it with patients via your social media accounts, newsletters, and in-office.

Use it or Lose it. Openings in your appointment book? Make your list and check it twice. Remind them to think about using their insurance benefits and Flexible Spending Account funds for an extra pair or to get the pair of glasses they might think is out of their price range. Check out our end of the year playbook here for more ideas.

Winter Wonderland. Dress your practice up for the holidays with festive displays and promotions! Consider creating an un-brrrr-lieveable window display like the ones seen at large retailers during the holiday season!

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Get Social.
Social media is a fantastic way to stay connected to patients. Marketing open enrollment is a quick and effortless way to keep your patients coming back year after year. Help get your message across by using the post below Better yet, customize the post to fit your practice’s new styles and specials. Remember to add your practice phone number and city or neighborhood hashtags so patients can find you and schedule their annual eye exam!

Recommended post: Looking for a new pair of frames to help you sleigh this season? Come visit us and try on our un-brrrr-lievable new styles. #wintereyewear #stylesthatsleigh