The year 2020 is optometry’s time to shine. Vision and eye health will be in sight for many this year, providing your practice with a great opportunity to take your marketing efforts to the next level.
Kick-off the year with these marketing tips:
Film a 20 facts eye health video. Share 20 eye health facts with your followers on social media. Highlight the importance of being aware of health in 2020, and making their eye health a priority. You can find a few pointers on filming a great eye health video here. It’s easy, you can even use your phone!
Surprise and delight. Let patients and followers know 2020 is a party. Celebrate all year long by hosting spontaneous giveaways. Encourage your followers to visit your practice on social media by teasing the opportunity to win prizes. Make the giveaways impromptu and fun. Have patients post a picture of themselves with their prize on social media and tag your practice. The celebration makes your practice fun and pushes 2020 vision awareness even further.
Share 20 eye health resolutions for 2020. Write down 20 eye health resolutions for the New Year (i.e. don’t sleep with contacts in, schedule your eye exams, etc.). Print your eye health resolutions for patients on nice card stock. Make sure you include your practice’s phone number and social media channels on the card. You can use free sites like www.canva.com for a beautifully designed card.
Download the Facebook and Instagram graphics, and use the recommended copy to engage through social media. Better yet, customize the post to fit your practice’s new winter styles and specials. Remember to add your practice phone number and city, and/or neighborhood hashtags so patients can find you and schedule their annual eye exam!