Time is Running Out on Your Patient’s Vision Benefits

Remind patients to schedule an eye exam before the end of the year

The clock is ticking on your patient’s benefits! Be a resource and help patients use their benefits before they expire—the more they understand how they can use their benefits, the more proactive they will become. Consistent messaging can encourage your patients to avoid the December rush and use their benefits sooner.  

Motivate patients to schedule an exam in the following ways:   

Keep patients informed.  Send an email with a list of Frequently Asked Questions (FAQ) about vision benefits and Flexible Spending Accounts (FSA). Find some examples of benefit utilization tips you can share with your patients here. At the bottom of the FAQ section, don’t forget to provide your office number so patients can call if they need more clarification on their vision benefits.  

Share reminders. Your patients may not realize that they have unused benefits or FSA dollars that expire soon! Use the graphic below to send friendly reminders about deadlines to inform patients that their benefits may not carry over into the new year. You can also create social media videos with your staff. 

Eye health tips on social media. Focus on consistent messaging about eye health to keep your patient’s vision top-of-mind. Add a call-to-action to each post encouraging followers to schedule an eye exam soon.  

If you are finding that patients are hesitant to schedule their eye exams, consider reinforcing your practice’s COVID-19 safety measures on social media and on your website—find resources here.  

For more tips to help your patients use their benefits, check out the NEW marketing playbook and toolkit, complete with customizable pieces designed to get you the attention you deserve—including annual exam reminders!


Get Social.
Social media is a fantastic way to stay connected to patients. Marketing open enrollment is a quick and effortless way to keep your patients coming back year after year. Help get your message across by using the post below Better yet, customize the post to fit your practice’s new styles and specials. Remember to add your practice phone number and city or neighborhood hashtags so patients can find you and schedule their annual eye exam!

Recommended post: Don’t let time run out on your vision benefits! Call our practice today to schedule your exam before the end of the year. #eyehealth #visionbenefits