Selling Sun First with Maui Jim

Spring is here and summer is right around the corner, so now is the perfect time to evaluate your sunglasses strategy. Whether your patients wear glasses or contacts, quality sunglasses should be a part of every conversation.

NEED & OPPORTUNITY

• 65%* of adults are unaware of the link between UV exposure and serious eye diseases
• 26%* of adults rarely or never wear sunglasses
• Less than 10%* of all sunglasses sold come from optical shops

START THE CONVERSATION

1. Do you currently wear sunglasses?
2. How often do you wear sunglasses?
3. Are you bothered by glare?
4. How much time do you spend driving during the day?
5. What time of day do you drive most?
6. How much time do you spend outdoors?
7. What outdoor hobbies do you participate in?

EXAMINE THE JOURNEY

Look for opportunities to discuss sunglasses.

• Scheduling & appointment confirmation
• Check-in
• Educate during exam
• Optician handoff
• Demonstrate available products

PREPARE FOR SUCCESS

Be ready to help with styles and knowledgeable staff.

• Designate a sunglasses area
• Sunglasses should comprise 25-30% of your inventory
• Balance your style assortment – active, casual, and fashion
• Look for brands that offer a mix of styles for men & women
• Be ready to demonstrate

All Maui Jim sunglasses are equipped with patented PolarizedPlus2^® technology that eliminates glare, blocks 100% of harmful UV, and absorbs damaging blue light, all while enhancing colors and delivering greater clarity and detail. 

^{*Vision Council of America Survey}