Four Opportunities to Increase Profitability throughout the Patient Journey

VSP^® member offers aren’t just valuable to patients—they can help your profitability as well. Here are some ideas to promote valuable member offers at every step of the patient journey.

Pre-appointment: Let patients know about exclusive offers ahead of time, such as the Extra $40 promotion.

1. Send appointment reminders via text or email prior to their appointment and ask that they confirm. Consider promoting exclusive offers as part of the reminder.  

• Text message template:  We look forward to seeing you soon! Now through February 29, 2024, VSP members can get an extra $40 toward their frame allowance on frames from Anne Klein, Dragon, Ferragamo, Flexon, and Nike. Learn more: Get an Extra $40 to Spend on Featured Eyeglass Frame Brands 
• Download Extra $40 graphics for email, website, and social media.  

During the appointment: Deliver a great in-office experience and educate your patients on savings along the way.  

2. Educate patients throughout the in-office experience, from the waiting room to the exam and the dispensary. Take a few extra minutes to explain the importance of annual eye exams, the services you provide, and the customized solutions you’re offering them. Share the following patient marketing materials and resources: 

• Information about eyewear guarantees, a great way to get patients comfortable trying a new lens enhancement. Share the details here. 
• VSP and Bausch+Lomb contact lens rebate details  
• Seasonal marketing campaigns (graphics, email templates, and poster downloads) 

Post-appointment: Follow up with your patient to ensure their satisfaction with their visit.  

3. Share information on the Premier Edge™ Promise via text message or email. The Premier Edge Promise offers your VSP^® patients a worry-free eyewear guarantee. If their glasses break, their prescription changes, or they don’t love the glasses they chose, they can replace them at no out-of-pocket expense to your practice.   

• Text message template: Thank you for your visit! As a VSP member, you’re backed by the Premier Edge Promise - a worry-free eyewear guarantee when you visit a Premier Edge location. Learn more here: https://bit.ly/premier-edge-promise 

4. Send a follow-up text or give patients a call once they receive their glasses to ensure they're satisfied. Here are a few ideas to include:

• Offer a free eyewear adjustment.
• Request an online review.  
• Invite them to refer a friend or family member. 
• Promote the exclusive rebate for contact lenses. Text message template: As a VSP member, you can save up to $310 on an annual supply of eligible contact lenses purchased from our office! More details here: https://bit.ly/bausch-lomb-contact-lenses 

If you have questions or are looking for more ways to improve your patient experience, please reach out to us at premieredgemarketing@vsp.com.