Premier > My Marketing Team > Practice Marketing Virtual Assessment
On-demand, self-serve marketing solutions.
The assessment includes personalized tools, resources, and e-learning courses based on your results.
Take a deep dive into each of the areas below for tips and tricks you can implement right away.
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Aesthetics & Accuracy:
Online Appointment Scheduling:
Online Reputation Management
Video: Managing Your Online Reputation
Guides: Step-by-Step Reputation Management
Article: HIPAA Compliance in the Wake of Online Reviews
Using Review Platforms for Your Business
Webinar: Using Patient Reviews to Grow Your Business
Article: Claiming Your Listing
Article: Stay at the Top of Google My Business
Managing Reviews
Article: How to Get More Patient Reviews
Article: Responding to Reviews
Q1 2022 Optical Marketing Playbook
Defining Your Brand
Article: The Importance of Building a Brand for Your Practice
Article: Branding Building Blocks: Ten Tips on Telling Your Story
Exercise: Discover Your Practice's Brand
Sharing Your Brand
Video: Top Branding Tips for Your Practice
Online Training: Understanding Brand Positioning
Article: 4 Easy Ways to Add a Practice Logo to Your Marketing
Q2 2022 Optical Marketing Playbook
Managing Your Social Media
Webinar: Improve Social Media Engagement
Learn About Hootsuite: Social Media Management Platform
Online Training: Discover Hootsuite Training Resources for Premier Program practices
Article: How to Leverage Influencer Marketing for Your Practice
Article: Tips to Keep your Social Media Lit During the Holidays
Article: Ignite Your Social Media with a Contest
Social Media Platforms
Video: Choosing the Right Social Media
Article: Three Reasons to Get on LinkedIn Now
Article: Let’s Get Real About Instagram Reels
Creating Social Media Content
Article: Create Eye-Catching Captions on Social Media
Content Library: Wow Your Patients with High Fashion Videos
Article: The Power of a Call to Action
Article: Master Taking Photos on Your Smartphone
Article: What is a Hashtag Exactly?
Guide: Best Practices to Attract Patients to Your New Location
Article: Support Local Business With Your Social Media
Campaign Ideas and Materials
Renewed Focus in 2023
Diabetes and Your Eye Health
Protect Your Health, Protect Your Eyes
Use It or Lose It
Beat the Rush
Say Goodbye to Dry Eyes
Ace Back to School Marketing
UV Safety Month
Suns Out, Shades On
Avoid the Blue Light Blues
Women’s Eye Health Month
Happy Eyes, Happy Heart
Other Advertising Topics
Webinar: Promoting Your Practice with a Limited Budget
Resource: VSP Vision Partner Promotions for your patients
Increase Your Marketing Know-How
Online Training: It Starts with Marketing
Online Training: Marketing Fundamentals
Webinar: Managing Expenses
Marketing Your Practice Online
Webinar: Put Your Online Presence in Focus
Webinar: Beginner’s Guide to Search Engine Optimization
VSP Vision-related Resources
Article: Enhance Your Listing on the Find a Doctor Directory
Resource: Help Your Uninsured Patients Afford Care
Resource: Learn More About VSP Vision Individual Plans for Patients