Aesthetics & Accuracy: 

• Article: 6 Quick Ways to Enhance the Patient Experience on Your Website 
• Best Practices: Making the Most of Your Online Storefront 
• Video: 5 Strategies to Simplify Your Website for Patients 
• Q1 2022 Optical Marketing Playbook 

Online Appointment Scheduling: 

• Online Training: Customizing Your Appointment Scheduling 

Online Reputation Management 

• Video: Managing Your Online Reputation 

• Guides: Step-by-Step Reputation Management 

• Article: HIPAA Compliance in the Wake of Online Reviews 

Using Review Platforms for Your Business 

• Webinar: Using Patient Reviews to Grow Your Business 

• Article: Claiming Your Listing 

• Article: Stay at the Top of Google My Business 

Managing Reviews 

• Article: How to Get More Patient Reviews 

• Article: Responding to Reviews 

• Q1 2022 Optical Marketing Playbook 

Defining Your Brand 

• Article: The Importance of Building a Brand for Your Practice 

• Article: Branding Building Blocks: Ten Tips on Telling Your Story 

• Exercise: Discover Your Practice's Brand 

Sharing Your Brand 

• Video: Top Branding Tips for Your Practice 

• Online Training: Understanding Brand Positioning 

• Article: 4 Easy Ways to Add a Practice Logo to Your Marketing 

• Q2 2022 Optical Marketing Playbook 

Managing Your Social Media 

• Webinar: Improve Social Media Engagement 

• Learn About Hootsuite: Social Media Management Platform 

• Online Training: Discover Hootsuite Training Resources for Premier Program practices 

• Article: How to Leverage Influencer Marketing for Your Practice 

• Article: Tips to Keep your Social Media Lit During the Holidays 

• Article: Ignite Your Social Media with a Contest

Social Media Platforms  

• Video: Choosing the Right Social Media 

• Article: Three Reasons to Get on LinkedIn Now 

• Article: Let’s Get Real About Instagram Reels

Creating Social Media Content  

• Article: Create Eye-Catching Captions on Social Media 

• Content Library: Wow Your Patients with High Fashion Videos 

• Article: The Power of a Call to Action 

• Article: Master Taking Photos on Your Smartphone 

• Article: What is a Hashtag Exactly? 

• Guide: Best Practices to Attract Patients to Your New Location

• Article: Support Local Business With Your Social Media

Campaign Ideas and Materials 

• Renewed Focus in 2023 

• Diabetes and Your Eye Health 

• Protect Your Health, Protect Your Eyes 

• Use It or Lose It 

• Beat the Rush 

• Say Goodbye to Dry Eyes 

• Ace Back to School Marketing 

• UV Safety Month 

• Suns Out, Shades On 

• Avoid the Blue Light Blues 

• Women’s Eye Health Month 

• Happy Eyes, Happy Heart 

Other Advertising Topics 

• Webinar: Promoting Your Practice with a Limited Budget 

• Guide: Best Practices to Attract Patients to Your New Location 

• Resource: VSP Vision Partner Promotions for your patients

Increase Your Marketing Know-How 

• Online Training: It Starts with Marketing 

• Online Training: Marketing Fundamentals 

• Webinar: Managing Expenses 

Marketing Your Practice Online  

• Webinar: Put Your Online Presence in Focus 

• Webinar: Beginner’s Guide to Search Engine Optimization 

VSP Vision-related Resources 

• Article: Enhance Your Listing on the Find a Doctor Directory 

• Resource: Help Your Uninsured Patients Afford Care 

• Resource: Learn More About VSP Vision Individual Plans for Patients