Marketing Resources

How to Prepare for & Promote #NationalSunglassesDay

Get ready for June 27, 2019 with Maui Jim

Posted: May 01, 2019

Categories: Webinars

On Thursday, May 23, Training & Development Specialist from Maui Jim, Ashley Cole co-hosted the VSP Global^® Premier Program My Marketing Team webinar How to Prepare for & Promote #NationalSunglassesDay.

Key topics included:

What is National Sunglasses Day
How to dispel consumers’ beliefs about sunglasses
When to discuss eye health with your patients
How to plan your social media for National Sunglasses Day 2019

Congratulations to Michelle Roy of Silicon Valley Eye Physicians for being randomly selected as our webinar attendee winner! And congratulations to Alexandria Wiss, OD of Hellerstein & Brenner Vision Center for being randomly selected as our winner for participating in the chat discussion during the webinar. Each winner will receive one of two Maui Jim beach packages, including a beach chair, Engle cooler, beach towel, Hydroflask, and a complimentary Maui Jim Plano sunglass certificate (each beach package is valued at $598.99).²

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Please use any of the following recommended copy for the images above:

#DYK that 26% of adults rarely or never wear sunglasses? Protect your eyes from harmful UV rays. Schedule your annual eye exam today. #NationalSunglassesDay
#DYK that 58% of Americans spend the most time outdoors from 2 PM – 6 PM, which is peak UV time? We want to help you find the perfect suns for your outdoor activities. Call us to schedule your annual exam today. #NationalSunglassesDay
Name one place you cannot apply sunscreen on your body? Your EYES, of course! Come in for your annual exam and shop our latest sunwear. #NationalSunglassesDay
Make UV protection a family affair. UV damage is cumulative, occurring over a lifetime of exposure. Children are extra vulnerable, so get them in the habit of wearing sunglasses early! This will help to mitigate serious vision problems in the future. #NationalSunglassesDay
Sun out, shades on. Selfie time! Celebrate #NationalSunglassesDay with your kids and snap a cute pic wearing sunnies.

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Recommended copy: Do your suns speak your style? Sunglasses are the perfect way to stand out in the crowd and protect your eyes from harmful UV rays. #NationalSunglassesDay #CalvinKleinEyewear #MyCalvins

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Recommended copy: Be bold, be brave, be safe! #NationalSunglassesDay #CalvinKleinEyewear #MyCalvins

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Recommended copy: Sunglasses are the perfect way to stay fashionable while you spectate or participate! Come shop our latest suns and celebrate #NationalSunglassesDay. #alwaysvisionary #nikevision #nike

1. “Celebrate Sunnies & Share the Message of UV Protection with National Sunglasses Day,” The Vision Council, http://nationalsunglassesday.com/sunglasses/
2. Official Rules