A partnership to support your vision

Envisioning more patients or profit this year? The VSP Vision™ Premier Program invests in your practice with cost-saving benefits and business-building tools, resources, and training to help you realize your practice vision.

A partnership to support your vision

Envisioning more patients or profit this year? The VSP Vision™ Premier Program invests in your practice with cost-saving benefits and business-building tools, resources, and training to help you realize your practice vision.

What is the VSP Vision Premier Program and how do I join?

You’re busy focusing on patients, so you deserve a program that focuses on you and your practice success.

The Premier Program is designed to reward you for what you already
—investing in your private practice. Benefits include complimentary marketing support, continuing education and training, career resources, and cost savings on products and services.

If you are a VSP network provider, you will automatically be enrolled in the Premier Program when you reach eligible frame and lens spend targets, based on the last 12 months. No application or membership contract required! Your Premier Program level—Silver, Gold, or Platinum—depends on your total spend and whether you offer customer conveniences, such as retinal imaging and free fittings and adjustments.

Get started
Log in to your personalized dashboard to view your level, spend targets, and complete list of benefits here.
No log-in? Sign up for an account here.

Did you know?
 Gold and Platinum-level practices are highlighted on the VSP Find a Doctor directory with the highly visible Premier Program indicator. Practices with this indicator average 58% more clicks than non-indicated practices.*

Hear What Doctors Are Saying

"I've had patients come in and tell me the reason I picked your practice is because on the website it said you were a Premier Program practice."

— Dr. Michelle Cooper, VSP Ambassador

Make the Most of Premier

Schedule a Complimentary Consultation

Let a Global Business Development Manager walk you through the program step by step. Learn how the Premier Program can help:

  • Boost your visibility in the market
  • Maximize opportunities for profitability
  • Support your practice so you can devote more time to patient care
  • Provide you and your staff with up-to-date industry training and essential eye health education

Keep in Touch

Have questions on how the Premier Program can help with your practice success? Email us at premier@vsp.com.

Follow Us

Get the latest updates through our VSP Network Providers social media accounts.


Premier Program services for patient and practice growth


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Enjoy complimentary access to patient engagement tools and expertise.

Training and Education

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Differentiate your practice with complimentary practice-centered business education.

OD Career

Explore complimentary recruiting and matching services exclusively for your practice.

Unique Offers and Savings

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Take advantage of exclusive pricing, offers, and revenue opportunities.

What's New

The Premier Program continuously evolves to better support private practices like yours. Here are recent additions to our extensive list of program benefits.

VSP Premier Pathways

Boost eyewear sales and customer loyalty with Optify

If you find patients leaving your practice to buy their eyewear online, now there’s a solution to keep those sales in-house.

Optify—the optical industry’s leading e-commerce software—lets you sell your inventory online directly from your website, helping to maximize revenue and maintain patient relationships. Plus, your patients can preview what you offer, so you can have their chosen frames ready when they come in.

And now, through the VSP Vision Premier Program’s partnership with Optify, Platinum and Gold level practices can take advantage of best-in-market pricing for their customized e-commerce site.

Exclusive cost-saving, business-building benefits to support your practice

As part of our ongoing commitment to empower and support the long-term success of VSP network doctors, the VSP Vision Premier Program continues to roll out new offerings designed to support patient flow, provide opportunities for increased profitability, and provide additional practice support. Check out a few of the offerings we introduced in 2021:

Lens Target Flexibility and Savings: In addition to eligible VSP Optics products, HOYA® and ZEISS lens products now count toward all network practices’ Premier Program lens targets. In addition, practices participating at the Platinum level now receive extra lens savings when dispensing eligible VSP Optics, HOYA, or ZEISS lens products to patients with VSP benefits. View Savings Opportunities.

Updated Marketing Toolkit: To support their local efforts to attract patients, Platinum and Gold level practices have access to a robust digital marketing toolkit focused on the health benefits of comprehensive eye exams. This playbook and toolkit will be updated regularly in 2022 to provide you with fresh marketing assets throughout the year.

Community Networking Events: A series of regional doctor forums and roundtable events across the country are giving doctors a chance to engage in peer-to-peer discussions on topics important to them. Watch for events that may be in your area in 2022.

Be on the lookout for more exciting opportunities in 2022 to help you reach your practice goals!

Reach your Premier Program goals more quickly with flexible product choices:

*Monthly average January 2021 – December 2021 based on practice data all devices searches