VSP Individual Vision Plans Doctor Program

Help patients without insurance save money—while you earn more for your practice. 
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VSP Individual Vision Plans Doctor Program

Help patients without insurance save money—while you earn more for your practice. 
Sign Up Build Your Ad

The VSP® Individual Vision Plans Doctor Program helps you retain patients without insurance, strengthen loyalty, and earn advertising payments—at no cost to your practice. 

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How the VSP Individual Vision Plan Doctor Program Can Help Your Practice

vision coverage

When you participate in the VSP Individual Vision Plans Doctor Program and set up an ad promoting VSP Individual Vision Plans on your website, you’ll receive an ad payment for each click on your ad—no enrollment required! 

See below to learn how the program adds value to both you AND your patients.

Program participation can help you: 

  • Earn an $8 or $5 advertising payment per patient click1 
  • Retain uninsured patients when they enroll in a VSP Individual Vision Plan 
  • Increase visit frequency year after year 

Your patients benefit from:

  • Affordable and immediate coverage they can use the same day of their exam 
  • Savings on frames and lens enhancements (up to $530/year)2 
  • Access to VSP Premier Edge™ locations and VSP network doctors they already trust 

New Individual Plan Alert! Practices participating in VSP Premier Edge™ could see additional patient traffic thanks to the new VSP PremierMax™ plan,3 available in certain states. This plan offers lower out-of-pocket costs—such as $0 copays for WellVision Exam® and retinal imaging services—when used at a Premier Edge location.  

Why This Matters

Nearly 28% of U.S. adults don’t have vision coverage,4 which can lead to skipped exams and missed opportunities for care. As a trusted eye doctor, you can change that—and help your bottom line—by connecting patients to affordable vision coverage they can use immediately. 

Patient Satisfaction Surveys show that VSP Individual Vision Plan patients: 

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Patient Loyalty

93%

plan to keep their same doctor5
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Patient Satisfaction

93%

are satisfied with their VSP network doctor5
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Patient Renewal

79%

plan to renew their coverage5

How the VSP Individual Vision Plan Doctor Program Works:

1

Join the no-cost program and access your personalized advertising link.

2

Build your ad and place it on your website or social page using your online link. 

3

Educate your patients about VSP Individual Vision Plans using social tiles. 

4

Earn advertising payments when a patient clicks or calls—no enrollment  required.1 

Still have questions? View the FAQ.
  1. Purchase of a VSP Individual Vision Plan isn’t required to receive the advertising payment. You must be a member of the VSP Individual Vision Plans Doctor Program and have an active VSP Individual Vision Plan website banner in place to earn advertising credits. Participating VSP Premier Edge practices receive $8/per ad click and VSP network practices receive $5/per ad click.
  2. Patient cost savings through the EasyOptions plan, a full-service plan, can help patients save over $530 a year on vision care and eyewear with a customizable plan they can trust.  Savings based on state and national averages for eye exams and most commonly purchased brands and lens enhancements. This number represents average savings for VSP members at in-network providers. Your actual savings will depend on the eyewear you choose, your plan, the eye doctor you visit, your copays, and your premium. Source: VSP book-of-business paid claims data for Aug – Jan of each prior year. 
  3. Not available in FL, NY, WA, OR, TX, NJ, and AR. 
  4. The Vision Council (Consumer insights Q4 2025 Report)
  5. Post-claim satisfaction survey of Individual Vision Plan patients, stats pulled for 2025.
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