Give your patients a clear path back to the classroom with this open house of VSP® resources to prep your practice for the new school year.
Back-to-school season is the perfect time to help your younger patients establish the annual eye exam as a healthy, lifelong habit—and we’re here to help! Check out these valuable VSP Vision™ resources, including marketing support, education, and seasonal offers to help you keep your patients’ eye health top of class.
Prep for back-to-school with an inventory of popular youth frame brands—all eligible for the Extra $20 member promotion. The VSP heart logo stamped on these frames makes it easier for patients to spot the brands that can help them make the most of their benefits. Plus, get discounts and branded swag through a variety of Marchon and Altair frame offers! Pair these stylish frames with durable lenses that go from classroom to after-school activities. Practices can offer patients options like TechShield® Anti-Reflective Lens Coatings for added clarity and durability and SunSync® Light-Reactive Lenses for seamless UV protection—so they’re ready for whatever the school day brings.
Promote your youth styles with a variety of lively brand imagery you can use on social or in your practice to spark interest. Click on the button below to access images available for these brands: Calvin Klein Jeans ∙ Converse ∙ Draper James ∙ Flexon ∙ Lacoste ∙ Lenton & Rusby ∙ Marchon NYC ∙ Nike Be sure to let your VSP members know they can get an Extra $20 toward their frame allowance with these brands.
Make back-to-school outreach as easy as 1, 2, 3. Tap into ready-to-use marketing materials to help promote annual eye exams for the whole family. (Don’t miss the fun coloring pages—they have heart!)
These offers make the honor roll! Be sure to promote the latest money-saving offers available for your VSP patients to help them maximize their vision benefits:
NEW! Find more tips in the Q3 Marketing Playbook!
These offers for your VSP patients are available at all VSP network practices:
Your VSP patients can get even more when they visit practices that participate in VSP Premier Edge™. Here are just a few of the offers available at Premier Edge locations:
Plus, risk-free warranties! Click below to see them all
Help families and individuals access affordable exams and eyewear with VSP Individual Vision Plans. Your patients get the care they need plus added savings, and you get the chance to earn advertising payments when you participate in the VSP Individual Vision Plans Doctor Program. Even better? Ad payments are DOUBLED through October 31.
Each youth brand frame featured in the Back-to-School promotion is stamped with the VSP heart to help VSP patients find the brands that can make their frame allowance go further. While your youth patients are waiting for an exam or an optician—or searching for their favorite frame—why not make a game of it and ask them to see how many “heart frames” they find in your office. (Be sure to have them select their faves to try on.) To learn how the hearts can help your patients—and your practice—visit Follow Your Heart.
Back-to-school season is year-round when it comes to your optometric education. UUniversity™ offers a range of on-demand learning for your entire practice, including courses from PECAA Max, Premier Edge, Marchon/Altair, and VSP Optics.
Extended through 2027, the VSP Vision Exam Rebate lets PECAA Max members get up to $15 extra for each commercial VSP Vision exam, turning back-to-school eye exams into added value for your practice.