Back-to-School Basics for Your Practice

An open house of resources and tips to ready your practice for back-to-school season and promote the importance of annual eye exams.

Back-to-School Basics for Your Practice

An open house of resources and tips to ready your practice for back-to-school season and promote the importance of annual eye exams.

Creating Healthy Habits for Life

The VSP VisionTM purpose of empowering human potential through sight couldn’t be accomplished without you, our VSP providers. Since that potential starts with the youngest in our communities, back-to-school season is the perfect time to raise awareness of an annual eye exam as a healthy, lifelong habit. Here are resources, promotions, tips, and tools to support your back-to-school efforts—and set up your patients for a “rockin,” eye-healthy school year.

Your School Supply Essentials

View the latest eyewear styles from VSP Vision™ companies Marchon and Altair® and take advantage of these rewarding promotions to outfit your office for the season.

Click image for details

2022 VSP Vision Back to School Promotion

Earn rewards while your patients rock the halls in style with these youth brands from Marchon and Altair. Promotion runs through August 31, but act by July 31 to earn extra rewards!

See how participating brands are understanding the hall-rocking assignment!

Click on the photos below for a closer look at each collection.

Marchon

Altair

Tips to Boost Attendance

While “exam” might not be what a child wants to hear before going back to school, an eye exam will prepare them for the school exams ahead. Help spread the word and attract more patients to your practice with these back-to-school marketing resources.

Plus, be sure to promote the latest money-saving offers available for members to help them maximize their VSP benefits:

Premier Program Exclusive Bonus Offers

Includes the following:

Lesson Plans for Online Health

Eye exams are the perfect time to educate parents and children about the importance of eye health. With the increased time spent on tablets and computers, it’s a great opportunity to discuss the benefits of TechShield Blue® anti-reflective lens coating and how it can combat digital eye strain. Help your patients avoid the “blue light blues” and show them the difference between TechShield Blue anti-reflective lens coating and non-blue light lens coating while looking at a digital screen.

Plus, members can get 40% off on TechShield Blue. 

Year-Round Education for YOU

Back-to-school season is year-round when it comes to optometric education. Remember, Premier Academy360 offers complimentary training and education—including CE courses—for providers and staff.