An open house of resources and tips to ready your practice for back-to-school season and promote the importance of annual eye exams.
The VSP VisionTM purpose of empowering human potential through sight couldn’t be accomplished without providers like you. Back-to-school season is the perfect time to empower the youngest in our communities and establish the annual eye exam as a healthy, lifelong habit. Check out the resources, promotions, tips, and tools below to support your back-to-school efforts—and help your youth patients start the school year with an A+ in eye health.
View the latest youth eyewear styles from VSP Vision companies Marchon and Altair.
Click on the photos below for a closer look at each collection.
While “exam” might not be what a child wants to hear before going back to school, an eye exam will prepare them for the school exams ahead. Help spread the word and attract more patients to your practice with these back-to-school marketing resources.
Be sure to promote the latest money-saving offers available for your VSP patients to help them maximize their VSP benefits:
VSP Network Special Offers for Patients: These offers for your VSP patients are available at all VSP network practices:
Now Available! Q3 2023 Marketing Playbook.
Premier Edge Offers for Patients: Your VSP patients can get even more when they visit practices that participate in Premier Edge at the Gold or Platinum level. Here are a just a few of the offers available at Premier Edge locations:
With kids spending more time than ever on tablets and computers, an eye exam provides a great opportunity to discuss the benefits of the TechShield Blue Light lens coating and how it can combat digital eye strain. Help your patients avoid the “blue light blues” and show them the difference between a blue light lens coating and a non-blue light lens coating while looking at a digital screen.
Plus, your VSP patients can save up to 40% on TechShield Anti-Reflective Coatings, including TechShield Blue.
Download marketing materials to help spread the word about blue light:
Back-to-school season is year-round when it comes to your optometric education. With Premier Edge Training and Education, you and your staff can access complimentary eLearning courses, on-demand webinars, continuing education, and more.
Hear from one of your peers about how he leverages back-to-school season to promote the importance of annual eye exams. VSP Vision Ambassador Corey A. Hodes, OD, of Hodes Vision Optometry shares how he created a “kid-friendly” practice with child-friendly exam rooms, a separate waiting area for his pediatric patients and their families, and an expansive optical collection just for kids:
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