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Leverage this toolkit to help you reset, reimagine, and reenergize your practice’s brand and increase profitability.
Simply put, your brand is your promise to your patients. It’s a practice, a process, and a story that will make great first impressions and long-lasting relationships. Good branding makes an emotional connection. It’s about getting patients to choose you, and continue to choose you. Bring your brand to life with your mission, vision, and customer experience, while visually displaying your brand through your logo, color palette, images, and website.
Did you know that 83% of consumers trust referrals from people they know?* A powerful brand creates a ripple effect on consumers. In other words, a strong brand promotes word of mouth and makes it easy for patients to choose you. There are many elements to consider as you develop your brand, including: advertising, patient service, reputation, online presence, and logo.
These exercises will help you create a solid foundation for a strong brand identity, which can lead to more new patients, increased practice revenue, and more engagement with your staff and community.
*Nielson Report, 2015. https://www.nielsen.com/eu/en/press-releases/2015/recommendations-from-friends-remain-most-credible-form-of-advertising/