Premier Edge > Marketing Support > Promotions > Attract VSP Patients with an Extra $20 to Spend
Let your VSP® patients know they can get an Extra $20 to spend on select frame brands* with the Extra $20 frame offer through December 31, 2026. This is available to qualifying VSP members through VSP network doctors and is applicable to all Marchon and Altair Featured Frame Brands. Direct your patients to those brands by using Follow Your Heart resources to help patients and staff quickly identify the qualifying brands.
Resources to Promote Extra $20 Email Template (copy and paste text below to use in outreach to your patients)
Subject Line: Follow Your Heart to Save an Extra $20 on Frames Is it time to get new glasses? When it comes to choosing frames, the possibilities can seem endless. The right frames can not only help you look and see your best, but they also express your unique sense of style.
Our friendly staff at <practice name> is here to help! We’ll make sure you find the right frame styles for your lifestyle and help you get the most out of your insurance benefits.
As a VSP® Vision Care member, you can make the most of your benefits and save even more. When you choose a Featured Frame Brand, you’ll get an extra $20 to spend on top of your plan’s frame allowance.* That means more options, more savings, and more reasons to love your new look. Look for the VSP heart logo on the lens of your favorite frames to quickly identify the brands that will help you maximize your VSP benefits. Along with new glasses, getting regular eye exams is also an important part of caring for your overall health and wellness.
Book an appointment with our friendly staff today! We hope to see you soon.
<Practice Signature> *Extra $20 promotion expires on 12/31/2026. Offers are available only to VSP members with applicable plan benefits. Promotions, brands, and rebates are subject to change. Complimentary In-Office Merchandise
Highlighting the Extra $20 in your practice serves as a helpful reminder to VSP patients that they can get more for less by choosing a frame with the heart on the lens. Download any of the flyers below or order them from the VSP Vision™ Premier Edge Marketing Support Online Store and have them sent to your practice for free.
Recommended Post Shop from a selection of Featured Frame Brands to unlock additional savings on top of your plan's frame allowance. When you visit our practice, look for the VSP heart logo on the lens to identify the brands that will maximize your benefits, including an extra $20 to spend on frames on top of your plan's frame allowance.* *Extra $20 offer expires on 12/31/2026. Offers are available only to VSP members with applicable plan benefits. Promotions, brands, and rebates are subject to change.
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