We're continuing to support our VSP doctors with resources for delivering safe eye care during COVID-19.
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Marketing 101 >
Make a Reopening Statement with Your Social Media
A recent study showed that 82% of consumers are interested in supporting local businesses right now1—consider using a social media content calendar to help you efficiently market your business and promote others in your community. A content calendar devotes each day to a different topic, helping diversify your content and save you time when strategizing your posts for the week.
Use the content calendar below to get started and check out the My Marketing Team Shop Local Toolkit to download the calendar graphics and find additional resources. We have provided photos and copy to use, but we encourage you to use fun photos of your staff and ODs as well.
Download the #ShopLocal content calendar here.
Practice Updates: [insert practice specific update]. Call our practice if you have any questions! [insert practice phone number]
Staff Spotlight: Meet [insert name], an amazing [insert position] at our practice. [Insert fun fact about staff member]. Say hi to [insert name] during your next visit!
#ShopLocal: Support our community’s small businesses and #ShopLocal! We are running a special promotion for our followers, [insert practice specific #ShopLocal promotion]. Call our practice to find out more! [insert practice phone number]
Frame of the Week: Our team is excited to share this frame of the week! [Insert frame info] is a fan favorite in our office. Visit our practice to try them out! [insert practice phone number] #eyewear #frameoftheweek
Eye Health Tip: #DYK that a dilated eye exam gives us a noninvasive way to examine blood vessels in the eye, allowing us to check for signs of diabetes and high blood pressure? Give us a call or visit our website to schedule your next appointment! #diabetesawarenessmonth [insert practice phone number]
Community Collab: Our #communitycollab this week is with [insert business name]! [Insert information about business or special offer].
1. The Vision Council. (2020). U.S. consumer sentiment and market insights during COVID-19.