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The Power of a Call to Action
Call to action statements are a key factor in any marketing campaign. They help keep your audience engaged and closer to a point of sale. There are two main purposes of a call to action: to tell someone what they should do and give them the motivation to do so.1
Here are a few examples of call to action phrases that can catch your followers' eyes:
· Read on
· Learn more
· See it here
· Save more here
· Repost or share
· Schedule an eye exam
On all email communications or social media posts, include a call to action. Take steps to provide a digital road map for new and potential patients to transition to the sale phase. Be clear, concise, and to the point to draw the eye of your readers. Your website should direct patients to the online appointment scheduler on each page. Readers do not want confusion on where or how they can schedule an eye exam. They expect these prompting buttons and statements as they read through any content. A good call to action packages your message and provides the finishing touch.2 It has the potential to increase patient flow and gain new followers on social media.
1. Ana Gotter. "50 Call To Action Examples (and How to Write the Perfect One)," Adespresso.com, April 9, 2019. https://adespresso.com/blog/call-to-action-examples/
2. Kyle Martins. "3 Reasons a Call to Action is Important," www.vizioninteractive.com, January 22, 2018. https://www.vizioninteractive.com/blog/3-reasons-call-action-important/