We're continuing to support our VSP doctors with resources for delivering safe eye care during COVID-19.

Heat up Your Practice with Hot New Frames

Promote the latest eyewear styles of the season to your patients

Don’t let the icy weather cooldown hot frame styles in your practice! Consider new and unique promotional ideas to let your patients know about seasonal eyewear:

  • Slope styles. Is your practice near the snow? Try to find a local skiing or snowboarding influencer to create a video or post about the importance of wearing UV goggles and glasses on the mountain. Even better if they agree to take over your social media for a day while they’re on the slopes! Learn more here.
  • Viral videos. Now is a great time to get started with Instagram Reels! Create a quick and fun video featuring all the new styles in your practice.  
  • Page promotions. Add frame promotions to your Google and Yelp business pages. Potential new patients will see this when they are searching for a new doctor! This can only be done if you have claimed your business listing, learn how to claim your page here.

DOWNLOAD AND SHARE

Download thisgraphic and use the recommended copy to engage through social media. Or, better yet, customize the post to fit your practice’s new styles and specials. Remember to add your practice phone number and city or neighborhood hashtags so patients can find you and schedule their annual eye exam!

Social Media Graphic

Instagram Story Graphic

Digital Signage Graphic

Email Graphic

Printable Poster

Social Media Graphic

Instagram Story Graphic

Digital Signage Graphic

Email Graphic

Printable Poster

Recommended post: What’s hot this winter? All the new seasonal eyewear in our practice! Visit our office to see our latest styles, including these featured sunglasses and goggles from @DragonAlliance. #wintereyewear #dragoneyewear