Sunglasses, A Summer Essential

This summer, more people are opting to spend time outside and protecting eyes from the sun has never been more critical. Encourage patients to focus on keeping their eyes healthy and safe by wearing sunglasses every time they head outdoors.

Focus on the following to make your summer selection of frames sunnier for patients: 

Shine a light on frame board management. A well-organized frame board can help influence purchasing decisions in your practice. It can also be more pleasing to the eye in social media posts. Learn more about maximizing frame boards and other eyewear resource tips here.  

Bring summer vibes to your practice. Show off a safe practice environment with added flair. A spruced-up window display can be both inviting and eye-catching. Add a summer color palette and engaging sunglass displays to draw the eye.  Post signage about scheduling routine eye exams and safety protocols to keep eye care top of mind. For signage options, check out our selection here. 

An online storefront matters. Consumers are spending 44% more time on social media and utilizing online storefronts for shopping.¹ Most online platforms with strong visuals thrive. Help patients make an educated purchasing decision while shopping online. Enlist an employee to do a frame review video and post the video on social media or add it to your website. Learn more here about creating your own videos and how they can help entice patients and allow for added product visuals.

Keep your social media sunny. Many of your social media followers may be seeking out doses of positivity. Help patients keep a bright outlook on life through uplifting content and quotes on social. For more ideas on spreading positivity, check-out Maui Jim’s webinar, “Inspired by Aloha”, here. 

DOWNLOAD AND SHARE

Get social.
Download this Facebook and Instagram graphic, and use the recommended copy to engage through social media. Better yet, customize the post to fit your practice’s new summer styles and specials. Remember to add your practice phone number and city or neighborhood hashtags so patients can find you and schedule their annual eye exam!  

Recommended post: Summer is heating up and so is our frame selection. Keep your eyes happy and healthy all summer long with a sizzling new pair of shades. Feel free to schedule an eye exam or take advantage of our telemedicine services. Looking forward to seeing you virtually or in-person! #summereyes #summerready #sunglassseason

Send an email.
Download and send this email graphic using your patient engagement platform.

Promote inside your office.
Download and print this poster to display in your office.

^{1. Global Web Index. (2020). Coronavirus research (Release 3: Multi-market research). https://www.globalwebindex.com/hubfs/1.%20Coronavirus%20Research%20PDFs/GWI%20coronavirus%20findings%20March%202020%20-%20Multi-Market%20data%20(Release%203).pdf?utm_campaign=open-data&utm_source=open-data-release-3}