6 Quick Ways to Enhance the Patient Experience on Your Website

Valuable website best practices to help your office shine online


Keeping your website updated and informative can help drive new patients to your practice. Consider the following ideas to improve your online presence: 

  • Online appointment scheduling. Add an online appointment scheduling call to action button at the top of your website. If you’re interested in starting online appointment scheduling, learn more here

  • Meet the practice. Put a friendly face to the name and introduce your doctors and staff in a dedicated section. Include short bios with professional/educational background as well as hobbies or personal interests. 

  • Patient testimonials. Ask your delighted patients if they would be willing to give you a short testimonial to include on the website. You can also add a Google reviews widget that will include recent online reviews of your practice. Learn more about managing your online reputation here

  • Social media. Remember to include and position your social media account links prominently on your website. We recommend placement in the header or footer, and that they appear on each page. 

  • Products. Highlight all the frames, sunglasses, lenses, and contact lens brands you carry and be sure to keep this updated. If you are using product logos, remember to use alt-tags to ensure Google and other search engines recognize the content. If possible, try to include some information on the specific styles or collections you have. 

  • Insurances Accepted. Many consumers are searching for practices that accept their insurance plan. Listing these plans will grow traffic from Google as well as aid your patients in finding the information they are seeking. Find the latest marketing material for VSP Individual Plans here

Don’t forget to include and update the basics! Make sure you list your hours, contact information, location(s), and services in an easy-to-find spot. 

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