We're continuing to support our VSP doctors with resources for delivering safe eye care during COVID-19.
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Using Instagram Live to Promote Safety Measures and Your Reopening
The popular trend of live videos is here to stay. In a recent survey from New York Magazine and Livestream, results showed 82% of consumers prefer a live video over a social post.1 If you haven’t used Instagram Live before, now is a great time to start. The platform can be used to share important updates and promote what you are doing to keep your patients and staff safe. Bonus: Instagram allows you to permanently save your live video to your profile for those who missed the live session! Before you go live, consider reviewing the Practice Reopening Resource Guide for content inspiration, and then learn how to create eye-catching videos here.
Here are some video ideas to help you get started: