Marketing the First-Ever Maui Jim VSP Premier Edge Member Rebate

Say “Aloha” to opportunities for profitability and patient satisfaction with Maui Jim Prescription Sunglasses.


Now through June 30, 2024, your VSP® patients who purchase Maui Jim Prescription Sunglasses at a VSP Premier Edge practice qualify for an exclusive offer of up to a $50 rebate at no cost to your practice! This is the first time that Maui Jim has offered a patient rebate, and your patients will benefit from an extra $10 because you are a Premier Edge practice.  Learn more.

Use this special opportunity – available exclusively to VSP members – to boost sales of prescription sunglasses, deliver value to your VSP patients, and create a unique sunglasses experience.

1. Educate on the Importance of UV Protection 

Outdoor vision protection is vital and sharing this rebate is a good time to raise awareness during patient visits. Ask questions to help guide your recommendation: What do they do for a living? How much time do they spend outdoors? In many professions, sunglasses are worn more than a clear ophthalmic lens, providing protection daily for up to eight or more hours.

2. Consider Lifestyle, Outdoor Activities, and Hobbies

Eye protection is especially important for patients who lead an active outdoor lifestyle. Instead of discussing sunglasses as an optional second or third pair, consider making sunglasses the first recommendation based on what you have learned about your patient. Do you know what their outdoor hobbies and interests are? Take a moment to explain how prescription sunglasses can benefit their everyday activities. From hobbies like hiking, fishing, and golfing to outdoor occupations such as landscapers, first responders, and delivery drivers, sharing how Maui Jim sunglasses can help them in their daily activities is a great way to introduce the rebate as a natural part of the conversation. 
3. Understand the Maui Jim Difference

  • All Maui Jim sunglasses block the totality of harmful UV rays and eliminate glare while enhancing color, clarity and detail. With Maui Jim’s digitally-processed MauiPassport lens design, patients experience crisp, clear views, vibrant color enhancement, and the widest field of vision.
  • Maui Jim sunglasses have earned the Skin Cancer Foundation’s Seal of Recommendation as an effective filter for the eyes and surrounding skin. 
  • With Maui Jim’s prescription lab, every pair of prescription sunglasses are made using the latest technology with excellent accuracy, precision, and quality. 
  • The average Maui Jim prescription order is processed through the lab in only 2 days.
  • Maui Jim is recognized for its unparalleled customer service. All inquiries are supported through a human touchpoint, resolving any matter quickly, and of course, always with Aloha Spirit.

Download and share these posts on your social media channels to promote this new rebate:


Get social.
Download these graphics and use the recommended copy to attract new and returning patients through social media. Better yet, customize the post to fit your practice's brand and specials. Remember to add your practice phone number and city or neighborhood hashtags to patients can find you and schedule their annual eye exam!

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