Retain Your Uninsured Patients and Increase Practice Revenue

Promoting VSP Individual Vision Plans


VSP® Individual Plans are an affordable option for your uninsured patients that provide coverage for the whole family, which means parents can get their kids an eye exam and new glasses this spring. Helping uninsured patients find affordable vision coverage is a great way to increase patient loyalty, retention, and satisfaction.

You can help your patients get instant coverage by enrolling in the VSP Individual Vision Plans Doctor Program. When a patient clicks on your VSP Individual Plan website ad and lands on the application page of*, your practice will earn an advertising payment. Practices participating in VSP Premier Edge™ at the Platinum or Gold levels will earn $8 ad payments, all other network practices earn $5 ad payments.

If you’re already participating in the program, be sure to take advantage of all the new website ads on the IP Doctor Program Provider Hub page to keep earning advertising payments. Learn more about the IP Doctor Program here.

*Purchase of a VSP Individual Plan isn’t required to receive the advertising payment. You must be a member of the VSP Individual Plans Doctor Program and have an active IP website banner in place to earn advertising credits.


Get social.
Download these graphics and use the recommended copy to engage through social media. Better yet, customize the post to fit your practice’s new styles and specials. Remember to add your practice phone number and city or neighborhood hashtags so patients can find you and schedule their annual eye exam!

Recommended post: Get new, affordable eyewear for spring and summer with a VSP Individual Vision plan for as low as $13/month. Learn more here about VSP Individual Vision Plans: [INSERT UNIQUE LINK]

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