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Increase Revenue and Retain Patients with
VSP Individual Vision Plans

A valuable way to give your patients added value while gaining patient satisfaction and loyalty.

Posted: July 01, 2025
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Categories: Promotions Patient Value

Did you know that nearly 90% of Individual Vision Plans (IP) patients return to the same practice?* This is one of the many benefits of having managed-care patients and being part of the VSP® Individual Plans Doctor Program. You can increase patient satisfaction and loyalty by retaining patients without vision insurance and help them find affordable coverage with savings up to $350** through an IP plan.

Double your advertising payments July 1 - October 31, and earn extra revenue for your practice. As a participating VSP Premier Edge™ Platinum and Gold practice, you can now earn an $16 advertising payment every time a patient clicks on your VSP Individual Vision Plans website ad and lands on the application page of myvspplan.com***. All other network practices now earn $10 advertising payments.

Now is the perfect time to remind patients about getting an annual eye exam or new eyewear for summer. Sign up now for the VSP Individual Vision Plans Doctor Program first, then share the savings with your patients. 

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Get social.
Download these graphics and use the recommended copy to engage through social media. Better yet, customize the post to fit your practice’s new styles and specials. Remember to add your practice phone number and city or neighborhood hashtags so patients can find you and schedule their annual eye exam!  

Recommended post: Get new, affordable eyewear this summer and get ready for Back-to-School with VSP Individual Vision Plans. Learn more here: [INSERT UNIQUE LINK]  

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*Post-claim satisfaction survey of Individual Vision Plan patients, stats pulled 8/15/2023. 
** Savings based on state and national averages for eye exams and most commonly purchased brands and lens enhancements. This number represents average savings for VSP members at in-network providers. Your actual savings will depend on the eyewear you choose, your plan, the eye doctor you visit, your copays, and your premium. Source: VSP book-of-business paid claims data for Aug – Jan of each prior year. 
***Purchase of a VSP Individual Vision Plan isn’t required to receive the advertising payment. You must be a member of the VSP Individual Vision Plans Doctor Program and have an active VSP Vision Individual Vision Plans website banner in place to earn advertising credits.
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