In-Practice Marketing

Assets, promotions, and ideas to help enhance the marketing and merchandising in your practice.

In-Practice Marketing

Assets, promotions, and ideas to help enhance the marketing and merchandising in your practice.

Marketing Campaigns

Wondering how to use our campaigns? Click the campaign you want to use. Download the tile (or multiple tiles, if you like more than one), and save to your computer, then post on your social media channels, use in patient emails, or print the posters to hang in your office. Change campaigns at least every other month to keep things fresh.

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Styles that Sleigh

Promote hot winter frames in your practice this season

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Time is Running Out on Your Patient’s Vision Benefits

Remind patients to schedule an eye exam before the end of the year

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Make the Most of Open Enrollment for Your Practice this Season

Encourage your patients to choose you for open enrollment

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All Eyes on Fall

Spice up your patients’ fall wardrobe with new eyewear

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Does Your Practice’s Marketing Make the Grade?

Ace back-to-school promotions with these ideas

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Suns Out, Shades On

Encourage your patients to protect their eyes while enjoying the summer months

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It’s All in the Eyes

Promote Healthy Vision Month in your practice this May

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Put Some Spring in Your Patient’s Style!

Help your patients find a fresh pair of frames for spring

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Itchy Eyes Got Your Patients Seeing Red?

Share helpful tips to soothe sight this spring

VSP Partner Promotions

We feature new patient and practice promotions from across VSP Global® each month, so keep an eye out for the newest content featured here.

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Attract Patients with New Extra $40 Frame Brands

New Extra $40 frame brand assets are here

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New Enhanced Benefits for FEDVIP Patients at Premier Program Locations

To support your practice with patient flow and provide opportunities to increase profitability

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Need Marketing Materials to Educate Patients About Individual Vision Plans?

Business cards, window decals, and more! 

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Coming Soon! New Extra $40 Brands in November

Help your patients maximize their benefits with the Extra $40 promotion

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FEDVIP Open Season Means 7.5 Million Patient Opportunities for VSP Network Practices

Prepare your practice for new patients this fall

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Help Patients Find Vision Coverage During Open Enrollment Season

Increase patient retention, satisfaction, and loyalty

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Promote the Value of an Eye Exam to Your Patients with New See Well. Be Well. Promotion

VSP Members receive up to a $100 on glasses or up to $35 on sunglasses

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Attract Patients with New Extra $40 Frame Brands

New Extra $40 frame brand assets are here

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Perfect Pair Rebate and Resources to Market to Your Patients

VSP Members receive up to $100

Additional Resources

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Year-End Business Building Playbook

Customized marketing strategies and tools to win Q4

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How to Make Your Practice FaBOOlous this Halloween

Tips to show your patients a gourd time

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Use Your Free Marketing Assets Before December 15!

More marketing assets to enhance patient traffic

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Prepare Your Practice for Diabetes Awareness Month

Remind your patients about the importance of yearly eye exams

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Branding Resources

Leverage this toolkit to help you reset, reimagine, and reenergize your practice’s brand and increase profitability.

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4 Easy Ways to Add a Practice Logo to Your Marketing

Learn how to incorporate your branding on any graphic

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Frame Board Management Best Practices with COVID-19 in Mind

Re-evaluate and implement changes that can help increase profitability.

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5 Tips to Promote Your Practice's Grand Opening

Promote a grand opening like a marketing pro

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Keep Frame Selection Purposeful Post Covid-19

Get strategic with inventory management

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Future of Eyewear Through Frameboard Management

Drive tangible results with proven best practices

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How-to Guide for Sharing the VSP Global Premier Program Logo